Motorola just released their annual holiday shopping survey, and it is a gold mine of local shopping data. I won’t summarize the whole report, but here are a few tidbits:

• The #1 cause of customer dissatisfaction was a lack of available coupons.
• More than half of consumers used mobile devices for shopping-related activities while shopping.

One of the charts that interests me most is this one:

It appears that most consumers would like to see more in-store technologies that assist shopping. I can’t say that I’ve ever wished for any of these things myself, but apparently I’m atypical. I am pretty curious about the Holographic Sales Assistant, though. What is that?!? I guess I am supposed to be imagining that I could be waited on by Angelina Jolie, but for some reason what comes to mind is Stella from the classic Star Trek episode I, Mudd (8:10 in to the clip).

Thanks to Greg Sterling for pointing me to this research.

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