oncemany.com is a site/project conceived of by Boulder creative/photographer Shane Rich. The project will last for 365 days, and people or businesses can buy any day or days to promote “any message/theme of (their) choice through photography.” I can see getting hooked on the site. Shane has a very personal, but observational style, and his photographs are striking. I think the photograph “Tattoos by Preston Shomo” is outstanding. It will also be interesting to see who signs up and what they will have to say.

The site has a strong promotional angle as well. Shane is explicit about the fact that he will promote each participant “through (his) Blog, Twitter, Facebook, and Flickr”, but participants also have an interest in promoting oncemany. As the year progresses, a community of participants and their close connections will naturally form around this project. If you are a local business, this is a great opportunity. Just the photograph and the link are well worth the cost. Any other visibility you get out of it is icing on the cake.

(And yes, I’m thinking about buying a day – October 2nd, naturally – I just need to have a good story to tell.)