Comments on: Paid Search: Bidding Based on ROI

By: How Much Should I Pay Per Click?

How Much Should I Pay Per Click? — Sun, 27 Feb 2011 21:04:26 +0000

[...] while back, I wrote about setting paid search bids based on ROI. Since then, we’ve been working on a number of [...]

By: SEM: Why You Shouldn’t Care About Minimum First Page Bid

SEM: Why You Shouldn’t Care About Minimum First Page Bid — Wed, 01 Sep 2010 18:46:41 +0000

[...] across is that keyword bids are all over the place. It would be one thing if these bids were set based on return on investment (ROI), but they’re not. A PPC manager has set bids based on the minimum first page bid that [...]

By: To-Do List: Building a Keyword List

To-Do List: Building a Keyword List — Mon, 16 Aug 2010 20:08:17 +0000

[...] Set initial bids - There are two ways to approach this. If you are on a tight budget, start by bidding low and collect some data before you start raising bids. The downside of this approach is that with low bids it may take a while to collect enough data to make a change. If you are not on a tight budget, bid keywords high enough to get a top 3 position and adjust bids up or down as you collect performance data. This approach will generate sales faster, but you will waste some budget on non-performers as you collect data. For more on setting bids based on ROI data, see this article: Paid Search Bidding Based on ROI [...]

By: How to Use Google AdWords Match Types

How to Use Google AdWords Match Types — Mon, 16 Aug 2010 20:06:38 +0000

[...] One trick I sometimes do is to add both an exact match version and a broad match version of the same keyword to an ad group. This allows me to see the performance of the exact match version, which is often better than the broad match version. Over time, I will bid up the exact match version if it is getting better results. For more on keyword bidding based on performance, see our article Paid Search Bidding Based on ROI. [...]