I did a long-range marketing strategy session today with some folks at a company that owns apartment buildings. In preparation, I put together this deck of cards, inspired by Brian Eno and Peter Schmidt’s Oblique Strategies:
In my deck, there are two sets of cards, one with media trends and the other with quotes describing what it means to dwell. We drew one card from each deck and spent a few minutes brainstorming on how the trend might be leveraged to address the sentiment(s) contained in the quote. We got through six or seven pairs of cards in about an hour. The group came up with some fantastic ideas, I was really pleased with how it turned out. They asked me to come back, so I think they were pleased too. I’d be happy to share more specifics on how I put together the cards and how we used them, if anyone is interested. Just let me know.