Moz Local Review: First 5 Weeks Results

Moz Local Review: First 5 Weeks Results

When Moz launched their new Moz Local listing management tool in March, we at Two Octobers were pretty excited. The price is right ($49/year), but will it live up to the promise? I’d like to think that it has to be top notch for @DavidMihm to put his stamp on it. Here is our Moz Local review after 5 weeks in the program.

Moz Local submits listing data to 15 websites and databases (below). A “% Complete” score indicates overall performance for each listing. Completeness aggregates inconsistencies, incomplete profiles, duplicate listings, and fully complete profiles across the 15 sites measured.

We signed up 7 business locations to test it out. To keep the test honest, we’re not doing any other work on them. After 5 weeks in the program all listings improved, but not all websites and databases improved. New listings were created and data was added and corrected on existing profiles. 

The Moz Local promise is to create and correct business listings for the 4 databases and 11 websites below. If it works, the service is a no brainer. So, how did we do after 5 weeks?

Moz Local Review

  • All sites were flat or improved.
  • Average completeness is 69%, ranging from 0% – 100%.
  • Some individual listings saw large declines in completeness.
  • Winners were Localeze and Yahoo, adding all listings with 98.4% and 100% completeness respectively.
  • Infogroup added two listings, but four others are missing.
  • No listings were created on BOTW, Factual or Yelp.

Moz Local Review

What’s the verdict? Too soon to say. We know that updates can take many weeks or months, but I’m feeling what our clients must feel, “Why don’t they update faster?!”. C’est la vie. It took Yahoo and Localeze a month to update, and those are our big winners thus far. We can see in the Moz Local dashboard that other updates are in progress. Complete listings on Infogroup, BOTW, Factual and Yelp would be a slam dunk. We’ll see how long those take.

If nothing else, accurate and complete syndication through Localeze, plus avoiding the nightmare that is Yahoo Local, justifies the Moz Local price. We’ll be adding more businesses this month!

Next week: Thoughts on the Moz Local tool itself.

 

Comments

  1. Justifying Moz Local because of its low cost is a questionable strategy.

    For me using the Moz Local tool has been an exercise in frustration.

    Requiring input only via .CSV spreadsheet makes life easy on Moz developers certainly. Spending hours of one’s time attempting to upload a single site file while being chided to “read the directions” by Support is NOT gratifying. Particularly so when Moz support finally gets the memo that their .CSV input is indeed flawed.

    Having the tool inform you after two months of its ministrations that you no longer have the longstanding Google or Facebook listings you began the exercise with – well, not really “priceless”.

    That’s OK though compared to then doing a “Check Listings” run on another (presumably “pre-sales”) part of the site – it informs you that have no listings at all.

    Given Moz’ deservedly high reputation in other areas, this tool/service is a disappointing offering.

    Any chance of bringing back GetListed.org. It was a “manual” method but worked very well indeed.

    • Jason Rogers says:

      Hi Dennis. I agree that the old GetListed tool was more helpful for research. I have not experienced the Google or Facebook issues you mention, but will keep an eye out for those. Good tip. It’s a new service so some issues are to be expected. We’re hopeful that our testing validates the tool. As you point out, there certainly are other options out there.

  2. any recent updates regarding this post? i’d love to hear about your progress?

    • Jason is on vacation this week, but we’ll let him know you liked his post and would like a followup.

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