Digital Marketing Updates: February 2024
Two Octobers’s team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.
Kris Skavish
February 1, 2024
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Digital Marketing Industry Updates: December 2023
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
Kris Skavish
November 30, 2023
Better Ecommerce Reports in GA4
Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Nico Brooks
November 30, 2023
Digital Marketing Industry Updates: October 2023
Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.
Kris Skavish
October 2, 2023
AI and SEO: Trends, Tools, and Strategies for the New State of Search
Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO work.
Randy McFadden
September 14, 2023
Digital Marketing Industry Updates: August 2023
Read our summary of major developments in Google Analytics, paid media, and SEO.
Kris Skavish
August 2, 2023
Digital Marketing Industry Updates: May 2023
Digital marketing never rests. But we’re here to pull out the news that matters. See our updates for May 2023.
Kris Skavish
May 1, 2023
Intro to GA4 Part 4: Reporting
Check out our crash course on how to get the most out of GA4 reports.
Nico Brooks
March 21, 2023
Intro to GA4 Part 3: Navigating the GA4 Interface
Having trouble understanding the GA4 interface? Let’s walk through the platform to demonstrate how to quickly and efficiently find the data you need.
Nico Brooks
March 21, 2023
Declining Search Visibility: 7 Causes of Ranking & Traffic Drops
What causes organic traffic to decrease — and why is my Google ranking dropping? We discuss the top seven causes of declining search visibility.
Abby Curtis
October 19, 2022
