Close Variant Changes Coming to Adwords

Close Variant Changes Coming to Adwords

Google announced it will soon remove exact and phrase match variation options from all accounts. No, the PPC sky is not falling. Yes, close variant changes will affect how all those handpicked exact and phrase match keywords in your account function. These changes now mean that “exact” and “phrase” match keywords will trigger for plurals, […]

New Robust Location Extensions With Reporting & Targeting

New Robust Location Extensions With Reporting & Targeting

Google location extensions just got a lot more powerful for brick-and-mortar advertisers. Now, location extensions allow for advertisers to run performance reports by distance, showing results for searches done from .07 to over 40 miles from the business location. Divide and Conquer (Your Location Extensions) The Location Extension report allows for additional insight into conversion […]

Negative Keywords and Positive ROI Campaigns

Negative keywords help control the accuracy and cost of your PPC campaign by reducing the amount of clicks that don’t generate a return. Or simply, negative keywords help make sure people using search engines only see your ads if they are relevant to their search. If your ads appear for searches that are irrelevant to […]

Mobile Ads For Better Reach

Mobile Ads for better reach If your PPC campaigns don’t have mobile specific ads that can display on smart phones and tablets, you could be missing out on half of your target audience. According to Google, consumers tend to switch between devices when researching and purchasing a product online and 50% of mobile searches have […]