Problems with Location Data

Local SEO: Visible. Accurate. Complete. Two Octobers’ Local SEO program manages business listings and develops citations for hundreds of brick and mortar store locations nationwide. We use Moz Local to monitor the quality of our clients’ business listings on 15 sites. We have developed our own business listing management score based on Moz numbers that […]

Location Extension Updates – Manually Entered Addresses No Longer Supported

Location Extension Updates – Manually Entered Addresses No Longer Supported

Update 3/9/16: There is still a way to add location extensions manually to your AdWords account. Below are the 5 simple steps to make this happen. 1) Navigate to the ad extensions tab in AdWords and select the red +Extension button.  2) In the pop-up window that populates prompting you to use locations from Google My […]

New Robust Location Extensions With Reporting & Targeting

New Robust Location Extensions With Reporting & Targeting

Google location extensions just got a lot more powerful for brick-and-mortar advertisers. Now, location extensions allow for advertisers to run performance reports by distance, showing results for searches done from .07 to over 40 miles from the business location. Divide and Conquer (Your Location Extensions) The Location Extension report allows for additional insight into conversion […]

AmEx “Shop Small” for Local Citations

During a Facebook audit yesterday, I came across something odd. An auto-generated place page read, “business information provided by American Express”. This was surprising given that I was unaware that American Express aggregated business listings, much less worked with Facebook for these listings. After further investigation in the Local Search Forum, I traced it back to the […]

Does Moz Local Work?

Does Moz Local work for managing multi-unit businesses? == UPDATE – January 2016 Check out our updated Moz Local review with 20 months of data! == We’ve been testing Moz Local for 6 weeks hoping to answer this question. Last week we reviewed actual stats from Moz Local tests. This week we’re following up with thoughts […]

Moz Local Review: First 5 Weeks Results

Moz Local Review: First 5 Weeks Results

== UPDATE January 2016 Check out our latest Moz Local test with 20 months of data! == When Moz launched their new Moz Local listing management tool in March, we at Two Octobers were pretty excited. The price is right ($49/year), but will it live up to the promise? I’d like to think that it has […]