Funes the Twittorious

I generally write here about topics related to online marketing with the goal of being useful to local businesses. This is a bit different, apologies in advance for my transgression. One of my favorite authors is Jorge Luis Borges, an Argentinian writer who was also for a time the Director of the National Public Library […]

Book Notes: Inbound Marketing

I like to listen to audio books while I run. In particular, I find it a good time to listen to business-related books, because my concentration isn’t near 100%. With most business books the author repeats him or herself enough that I can space-out quite a bit and still get the gist. Of recent reads, […]

Marketing Wants to Be Free

Like information, marketing wants to be free. While Stewart Brand’s aphorism has become a slogan of software and music piraters, in its original context his statement was a bit more nuanced: On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On […]

Beyond the Shadow of a Doubt

“The whole problem with the world is that fools and fanatics are always so certain of themselves, but wiser people so full of doubts.” – Bertrand Russell Lest anyone mistake fear and sloth for wisdom, pontification begins now…