Location Extension Updates – Manually Entered Addresses No Longer Supported

Location Extension Updates – Manually Entered Addresses No Longer Supported

Update 3/9/16: There is still a way to add location extensions manually to your AdWords account. Below are the 5 simple steps to make this happen. 1) Navigate to the ad extensions tab in AdWords and select the red +Extension button.  2) In the pop-up window that populates prompting you to use locations from Google My […]

AdWords View-Through and Analytics Assisted Conversions

AdWords View-Through and Analytics Assisted Conversions

View-Through Conversions“Appearing only for the Display Network, View-Through Conversions happen when a customer views your image or rich media ad before converting, but never actually clicks on the ad. If these customers later convert, this metric counts their conversions as “View-Through Conversions.” This conversion type automatically excludes conversions from people who’ve also clicked your Search […]

Four User Engagement Metrics to Get Comfortable With

Four User Engagement Metrics to Get Comfortable With

Paid Search is qualified by a few metrics. CTR is a good indicator on the surface, while Bounce Rate, Pages Per Session and Average Session Duration are good post-click engagement metrics. All of these metrics help you hit your KPIs. With that, let’s review what these metrics mean for your or your client’s account. Click […]

Google Analytics, Taking SEM Management To The Next Level

At Two Octobers, our goal is to deliver more than just clicks to a web site.  We want to provide quality traffic that is relevant to each client’s business goals. While there are a variety of reports in AdWords & Bing that help with this they don’t tell us what happens after someone clicks on […]

New Robust Location Extensions With Reporting & Targeting

New Robust Location Extensions With Reporting & Targeting

Google location extensions just got a lot more powerful for brick-and-mortar advertisers. Now, location extensions allow for advertisers to run performance reports by distance, showing results for searches done from .07 to over 40 miles from the business location. Divide and Conquer (Your Location Extensions) The Location Extension report allows for additional insight into conversion […]

PPC Account Takeover – Small Changes, Big Results

Inheriting PPC accounts is great.  There’s a ton of historical information available you can use to inform your management of the account.  However, managing an existing account can be a struggle when it isn’t structured properly. When inheriting accounts like this, it’s tempting to make a bunch of changes right away, but making a large […]