Two Octobers: Resources

Resources

We love free stuff. Who doesn’t love free stuff? Check out our free local online marketing resources below.

Where Do Conversions Come From? May 23, 2013
Goals are one of the most under-utilized features in Google Analytics. And if you’re not using them
Paid Search for Brand Keywords: To Bid or Not To Bid? April 29, 2013
We’ve long held the belief that bidding on your brand terms in paid search advertising is inadvisabl
Engagement as a Proxy for Conversion Rate September 23, 2012
Can engagement metrics be used as a proxy for conversion rate when optimizing advertising campaigns?