Online marketing for businesses large and small can be complicated. Two Octobers’ Local Online Marketing Guide helps you sort it all out. Learn today’s essential local online marketing techniques or brush up on your skills.

Local SEO

• Creating a Fabulous Google Place Page
• Top 10 Free Places to List Your Business

All Local SEO articles from our blog.

Web SEO

• A Small Business SEO Analogy
• Three Common SEO Mistakes
• Seeing What A Search Engine Sees

All Web SEO articles from our blog.

Pay Per Click

• 5 Google AdWords Default Settings That Suck
• Building a Keyword List
• How to Use Google AdWords Match Types
• Why You Shouldn’t Care About Minimum First Page Bid
• Bidding Based on ROI

All Pay Per Click articles from our blog.

Social Media

• Great Content for Facebook Business Pages
• Our Twitter Code of Conduct
• A Little More on Business Twittering

All Social Media articles from our blog.

Reputation Management

• Encouraging Reviews of Your Business
• How Reviews Flow Around the Web
• Reputation Management: 1% Perspiration, 99% Google Alerts
• 5 Great Free Reputation Management Tools for Local Business

All Reviews & Reputation Management articles from our blog.

As always, we’d love your feedback on how we’re doing, what’s great, and what needs work.