Many firms offer search engine optimization (SEO) to help your website rank better in search engines, but businesses offering products and services to local audiences need to focus on local SEO: i.e. ranking well in local search results.

When you type in a product or service combined with a location, search engines usually show local results–business listings alongside a map. Local ranking is a fast-changing area of search engine optimization, and has its own set of best practices for ranking.

Ranking well in local SEO depends on two things:

1.) understanding how consumers find local businesses; and
2.) optimizing the factors that search engines use to rank local businesses.

Two Octobers specializes in both. We’ll  develop a plan and execute the tactics to move your business up in the rankings–resulting in more new customers for you.

For small business, performing well in local SEO allows you to compete online against the big guys. Ranking well ensures prospects find your business, instead of your competition.

For multi-location businesses, online marketing efforts have generally focused on broad national or regional targeting, missing out on the fast-growing category of local search. Both are important. We can design a local optimization plan that complements national or regional efforts.

Our services can be adapted to fit any need:

• Local SEO audits give you a measure of where you are plus specific recommendations for improvement.
• Local SEO services focus on proven measures to improve local ranking, including business profiles and mentions across the web and building online reviews.

Contact us for a free local SEO assessment or to discuss our other online marketing services.