Paid search in Google, Yahoo and Bing drives real, measurable results for businesses. We help you identify the right keywords, the right ads, and the right measurements to ensure you’re getting real value for your advertising investment. We evaluate the effectiveness of ongoing campaigns, set up new programs, and perform the ongoing expansion and optimization that makes search drive more and better results over time.

Initial Campaign Set-Up

• Creation of Google AdWords and Bing search marketing accounts
• Keyword research: initial development of keyword list and groupings
• Text ad development
• Campaign design: targeting, budget, structure
• Creation of keyword campaigns in search engines
• Optimization of geographic targeting and other campaign parameters
• Performance reporting configuration and review
• Initial bid setting based on estimated ROI

Ongoing Campaign Optimization

• Bid optimization based on ROI goals and budget constraints
• Ongoing qualitative analysis of keyword performance by semantic grouping
• Portfolio analysis and bid management as well as identification of key trends and opportunities
• Keyword research to expand keyword portfolio
• Keyword and text ad relevancy optimization
• Review of keyword and text ad performance and QA – remove poor performing keywords and ads, adjust targeting
• Identification, prioritization and execution of improvements to ad copy and targeting
• Weekly/monthly updates – key performance metrics and summary of ongoing work