Our work includes a strong emphasis on tracking and reporting—how else will you know what’s working? We identify key metrics to bring to light how customers and prospective customers are conversing with you: how they’re finding you, how they’re gathering information, and how they’re reaching out. We will then use these metrics as a foundation of our engagement with you, identifying program goals and providing frequent reports about progress towards those goals.
Inbound traffic – how users get to your site can be very helpful in understanding whether current and ongoing marketing efforts are hitting the right target markets. We sort out what’s important by evaluating users’ keywords, search engines, and geography.
On-site – what do users do on your site? A thorough and ongoing review of the way users interact on your site can help make sure you’ve got the right kinds of content organized in the right way to generate leads.
Leads – at the end of the day, what’s important to your business is not just the visibility many of these marketing methods can provide, but the incoming leads your business receives. We set up an ongoing program to help you compare the effectiveness and ROI of traffic, emails, store visits, and other leads that are generated from a variety of sources—SEO, SEM, social marketing efforts, blogs, and more —and use that to direct our plan of work.