While paid search is an effective and controllable way to drive relevant traffic, 75% of search engine traffic comes from the non-paid organic results. So investing in SEO can often provide better ROI than paid search, and complements other marketing efforts. Users often turn to search engines after hearing about a brand, product or service from another source, so good SEO also increases overall marketing ROI.

We leverage our SEO knowledge in all of our marketing efforts, and provide any or all of the following as ad- hoc or ongoing services:

• Strategic planning – often overlooked, the most effective time to think about search engine traffic is when you are defining your web content and experience strategy. Making the right decisions early on is necessary for top ranking on competitive terms, and reduces or eliminates the need for rework down the line.
• On-site SEO – optimizing the navigational architecture of a site helps search engines find content and influences how search engines view the content they find. We also look at other considerations such as page template design, semantic tagging, URL structure, content distribution, robots.txt and XML site maps.
• On-page SEO – this is the most basic level of SEO, but still critical to get right. We look at page titles, descriptions, H1’s, coding, linking, content placement and structure and a number of other page-level factors.
• Off-site SEO – this is primarily about who is linking to your site and what content is getting linked-to specifically. The quantity of links matters less than it used to, but good quality links coming from authoritative or topically- relevant sites are essential to good ranking. We recommend tactics for acquiring inbound links and content and functionality strategies for attracting more linking.
• Social SEO – your presence in social networks and on social bookmarking sites also influences search engine ranking, but should be viewed in the context of your overall goals, not just for the benefit of SEO.
• Content development & planning – ultimately, content is what users are looking for and is what will get ranked in search engines. We help you develop ongoing methodologies and best practices to ensure that you are leveraging your in-house resources and knowledge for optimal SEO success.
• Usability – usability factors such as time-on-site and bounce rate now play a role in how sites and pages are ranked, particularly in Google. This overlaps with our website services, but nonetheless needs to be viewed as part of your search engine optimization efforts.

We also offer turnkey SEO audits and a variety of other marketing services.