The online world is becoming more than just published content—it’s a world of interactive conversations. We believe there is a real opportunity for businesses to build awareness, connect with prospective customers, and strengthen ties with existing customers through social media marketing. We identify places where your customers and prospective customers are interacting online and devise strategies to reach them. We work with you to develop content to keep this audience engaged and transform prospects into customers.

Social network participation – joining the conversation around you online is often a good first step in social media marketing. We identify the blogs, forums, and other social networks you should be monitoring and participating in, and provide guidelines for responding to non-commercial content in a way that promotes but doesn’t over-sell your business.

Social media publishing – when should a business build a Facebook page or Twitter account? Facebook and Twitter are great ways to build and support a community of customers and prospective customers. We evaluate the role these tools can play in the context of your overall business and marketing goals and recommend ways to leverage them, content to publish, and how to attract followers.

On-site user-generated content – building content on your own website and including ample opportunity for users to contribute is a great way to boost interest in your business and attract prospects. We can help establish a company blog, start on-site forums, and structure ratings and reviews for products or services.

Community building – active communities don’t create themselves. Our experience leveraging in-house and external resources can help your forums or social networks become and stay active places where users are engaged around your brand.

Monitoring – people are talking about your business online. Understanding what’s being said—positive and negative—is an important foundation for building marketing efforts, and a useful way of gauging their effects. We help you identify the sources to follow, and suggest ways to join the conversation and generate buzz via social media marketing and other efforts.

We also offer a variety of other marketing services, click here for more info.