Once you’ve attracted interest via search engines and other methods, the next stage of the conversation often occurs on your website. Your website is a place where current and future customers learn about and interact with your business. While a web site serves many purposes, our focus is on how your site engages prospects and meets common needs. We analyze the effectiveness of your site and make recommendations for additional content, content linking, keyword-focused landing pages, and optimal usability.
User personas – describing the goals of the primary users on your site can help ensure content and navigation are focused their needs. We make recommendationst to suit the personas that drive your business goals.
Site content – well-organized, focused on-site content helps site visitors and contributes significantly to natural search engine ranking. We present options for building out content from existing offline materials, through partnership, by creating it, and by introducing areas for user-contributed content.
Content distribution – in addition to optimizing and growing content on your web site, there are opportunities to gain visibility and links by sharing your content on other sites. We help identify opportunities to share and distribute content on sides like Scribd, Slideshare, Docstoc, and vertical sites that target specific niches, and can implement a content distribution strategy.