Traffic-to-Hype Ratio

With Internet trends, it can be hard to tell when hype is merited and when it isn’t. Below is my attempt to answer this question for some sites of interest to local businesses. The metric traffic-to-hype ratio measures the proportion of actual traffic to how often a site gets talked about. A high ratio means […]

Marketing to Hipsters

Social networking tools that combine location with a status update have been around for a few years. Among them, Gowalla and Foursquare have gained some traction among the uber-connected. Both of these tools broadcast “this is where I am right now” to other users in some way, shape or form. Collectively, such systems are called […]

Adding a Facebook Fan Page

This is the second in my series of posts describing the steps involved in adding a business to the Top 10 Free Places to List a Business. In this post, I will describe the process of adding a Facebook Fan Page for my friend Kelton’s business, QUICK-BEND design. Note that I say Fan Page, but Facebook […]

Top 10 Free Places to List Your Business

Breaking news! Jason Rogers wrote a fabulous update to this (somewhat outdated) post in November, 2015: Six Must-have Citations in 2016. Now back to our regularly scheduled programming … In putting together this list, we looked at a variety of factors, including overall traffic, domain authority, share of local search and depth of listing content in […]