Google Updates Search Results Design, Did You Notice?

One of the most important, if not THE most important, and identifiable aspects of any search engine listing is your title. This is what draws a user’s attention to your listing, and it is what they will click to get to your website. This is where you hope to catch their attention and present yourself […]

To-Do List: Building a Keyword List

This list is intended for someone who is creating a new paid search advertising campaign. Much of it still applies if you are looking to grow an existing campaign or researching keywords for organic search engine optimization (SEO) purposes, but not all steps will apply in those cases. To keep things simple, I am only […]

How to Use Google AdWords Match Types

Google AdWords allows you to specify a match type for each keyword you bid on. Yahoo and Bing do too, though there are some slight variations in how they work.  The three match types in Google are exact, phrase and broad.  The match type you choose tells the search engine when to match a user’s […]

Digital Pollution

Internet marketing is targeted. In contrast to the 30 second network TV spot, the internet allows marketers to target messaging by medium, location, topic, demographic and a variety of other factors. Yesterday I tweeted that I want to be a firefighter when I grow up. Today I was followed by @firefighterjob in Twitter. Most of […]

Adding a Google Local Business Center Listing

A couple of weeks ago I posted a list of the Top 10 Free Places To List Your Business. This post is the first in a series describing my experiences adding a business to each of these sites. A friend of mine recently lost his architecture job due to the recession. He’s decided to take […]

Reputation Management: 1% Perspiration, 99% Google Alerts

I wrote on the Local Matters blog yesterday about the value of monitoring online conversations for mentions of a brand or business in comparison to buying broadcast advertising media. My argument there was that monitoring and responding to mentions of a brand has the same person-to-person connection and comparable costs as customer service calls. And […]