SERP Optimization: Myth of the 10 Blue Links

 Use SERP Features To Rank in Google 97% of Google SERPs (search engine results pages) include rich results like local pack, shopping, in-app-search, knowledge panel, answer box, etc. Businesses need to take note, along with the web developers, content creators, marketers, and SEO specialists they rely on to represent their brand and business online. We […]

Internal Site Search: Hiding in Plain Sight

Businesses pay a lot of money to figure out what people want from them and/or their industry. Even with that research, businesses can still miss the mark on what they deliver and how they deliver it. What a lot of these businesses don’t realize is that gaining insight into the true intentions of many users […]

Google Updates Search Results Design, Did You Notice?

One of the most important, if not THE most important, and identifiable aspects of any search engine listing is your title. This is what draws a user’s attention to your listing, and it is what they will click to get to your website. This is where you hope to catch their attention and present yourself […]

The Good, the Bad, and the Excellent in SEO Link Building

Too many people think that good SEO is about structuring your site a certain way and flooding your page with keywords. In actuality, more than 50% of your site’s ability to rank for whatever keywords you’re trying to rank for comes from off-site factors. The biggest piece of that is the quantity and quality of […]

The Mind of the Searcher

I was recently working with a client and struggling with a profoundly low conversion rate coming from search ads. The keywords we were buying were on target, the ads were performing well, and the landing pages appeared well designed. Then I tried to put myself inside the mind of the searcher. When I did that, […]

Seeing What a Search Engine Sees

Make sure you can be found: seeing site content and navigation from the point of view of a search engine. I’ve mentioned a few times on this blog how compelling content and links from other sites are the most important factors if you want to show up in search engines. That’s true, but they matter little […]