Internal Site Search: Hiding in Plain Sight

Businesses pay a lot of money to figure out what people want from them and/or their industry. Even with that research, businesses can still miss the mark on what they deliver and how they deliver it. What a lot of these businesses don’t realize is that gaining insight into the true intentions of many users […]

Google Updates Search Results Design, Did You Notice?

One of the most important, if not THE most important, and identifiable aspects of any search engine listing is your title. This is what draws a user’s attention to your listing, and it is what they will click to get to your website. This is where you hope to catch their attention and present yourself […]

Thoughts On Google’s Recent Algorithm Change for Local Business

Google released an algorithm change early this month that has been dubbed “Mayday”. The name references the timing of the release, but it also describes the panic expressed by many SEO consultants who have invested much time and effort into optimizing sites according to their theories of how Google’s crawling, indexing and ranking algorithms work. […]

The Problem of Measurability

There is a basic problem with web analytics today. Web analytics tools give us data on what drives leads or web conversions, but the picture they paint is incomplete at best and can be misleading. As an illustration, below is a cartoon describing my own experience deciding on and purchasing a new brand of trail […]

Digital Pollution

Internet marketing is targeted. In contrast to the 30 second network TV spot, the internet allows marketers to target messaging by medium, location, topic, demographic and a variety of other factors. Yesterday I tweeted that I want to be a firefighter when I grow up. Today I was followed by @firefighterjob in Twitter. Most of […]

Paid Search: Bidding Based on ROI

This article explains some basic concepts related to bidding on paid search keywords based on return on investment (ROI). Using ROI to make bidding decisions helps ensure that you are spending your advertising dollars in the most effective ways possible. To explain these concepts, we will use paid search marketers Jane and Lisa as examples. […]