Viral Ingredient: Virtuosity

This post is part of a series of posts describing the ingredients that cause media to go viral: Viral Marketing Ingredients Virtuosity describes when a story or video captures sheer, remarkable talent. From a viral standpoint, it also helps if the talent is coming from someone we have never heard of. For example, we all know […]

Viral Ingredient: Misdirection

This post is part of a series of posts describing the ingredients that cause media to go viral: Viral Marketing Ingredients Before reading on, watch this video and see if you can count the passes: And this Berlitz ad: I put the Berlitz ad in so that you wouldn’t read this before watching the first video, […]

Viral Marketing: the Piggyback Effect

This is one in a series of posts describing some the ingredients that cause media to go viral. I am presenting a variety of examples, but I am most interested in how local businesses can create viral media for marketing purposes. As you read this, think about ways you can leverage these ingredients to tell your […]

Viral Ingredient: Is It Real?

This is one in a series of posts describing some the ingredients that cause media to go viral. I am presenting a variety of examples, but I am most interested in how local businesses can create viral media for marketing purposes. As you read this, think about ways you can leverage these ingredients to tell your […]

Viral Ingredient: Pass-It-On

This is one in a series of posts describing some the ingredients that cause media to go viral. I am presenting a variety of examples, but I am most interested in how local businesses can create viral media for marketing purposes. As you read this, think about ways you can leverage these ingredients to tell […]

Viral Marketing Ingredients

For a little while now, I have been writing weekly blog posts summarizing viral media happenings in Colorado. I’ve been doing these posts in order to identify and point out techniques that marketers and others use to get viral attention.  They are also pretty fun to research. Along the way, I have noticed that certain ingredients […]