How Reviews Flow Around the Web

Click on the image for a big version, suitable for framing. My colleague Kris wrote a fine post a couple of weeks ago on the importance of online reviews for local business, and how to get them. Following that post, we did a little research to figure out how reviews get passed around between major […]

Traffic-to-Hype Ratio

With Internet trends, it can be hard to tell when hype is merited and when it isn’t. Below is my attempt to answer this question for some sites of interest to local businesses. The metric traffic-to-hype ratio measures the proportion of actual traffic to how often a site gets talked about. A high ratio means […]

Top 10 Free Places to List Your Business

Breaking news! Jason Rogers wrote a fabulous update to this (somewhat outdated) post in November, 2015: Six Must-have Citations in 2016. Now back to our regularly scheduled programming … In putting together this list, we looked at a variety of factors, including overall traffic, domain authority, share of local search and depth of listing content in […]