Traffic-to-Hype Ratio

With Internet trends, it can be hard to tell when hype is merited and when it isn’t. Below is my attempt to answer this question for some sites of interest to local businesses. The metric traffic-to-hype ratio measures the proportion of actual traffic to how often a site gets talked about. A high ratio means […]

Viral Ingredient: Virtuosity

This post is part of a series of posts describing the ingredients that cause media to go viral: Viral Marketing Ingredients Virtuosity describes when a story or video captures sheer, remarkable talent. From a viral standpoint, it also helps if the talent is coming from someone we have never heard of. For example, we all know […]

Viral Ingredient: Misdirection

This post is part of a series of posts describing the ingredients that cause media to go viral: Viral Marketing Ingredients Before reading on, watch this video and see if you can count the passes: And this Berlitz ad: I put the Berlitz ad in so that you wouldn’t read this before watching the first video, […]

Piggybacking on OkGo

A couple of weeks ago I wrote about the piggyback effect, where a video or story piggybacks on the success of another story or video. Well, here is an example of piggybacking genius. This video parodies OkGo’s This Too Shall Pass video with a story about how the game “Mousetrap Never Works.” Brilliant. Here is […]

Viral Ingredient: Is It Real?

This is one in a series of posts describing some the ingredients that cause media to go viral. I am presenting a variety of examples, but I am most interested in how local businesses can create viral media for marketing purposes. As you read this, think about ways you can leverage these ingredients to tell your […]

Viral Ingredient: Pass-It-On

This is one in a series of posts describing some the ingredients that cause media to go viral. I am presenting a variety of examples, but I am most interested in how local businesses can create viral media for marketing purposes. As you read this, think about ways you can leverage these ingredients to tell […]