Consumer Trends in the Outdoor Marketplace
Using the Power of Data to Understand Your Customer and Inform Product Strategy
A free webinar
Analytics are an extremely powerful, affordable and underutilized tool when it comes to understanding customers in the outdoor marketplace.
What problems are your customers trying to solve? What features do they care about most? What do they think about you in relation to competitors? The answer to these questions and so many more are hidden in the vast troves of search data that you have access to right now.
In this webinar, we will review the tools and techniques you can use to explore this data and step through several hands-on examples you can use to reveal insights about your customer and uncover new business opportunities in the outdoor industry.
After this webinar, you will...
- Know new low-cost tools that will help you access and explore search query data at scale.
- Be able to turn thousands of rows of query data into a prioritized list of your customer's needs.
- See the mindshare you own in relation to other outdoor competitors.
- Be able to validate your product roadmap against consumer demand.
Live Webinar with Q&A
November 17, 2022
11 am – noon MDT (UTC-6:00)
Register Now!
Nico Brooks
Principal of Two Octobers
as seen at
Digital marketing agency and B Corporation Two Octobers offers the deeply strategic approach necessary to drive serious growth for value-driven organizations.
Past attendees rate our webinars an average of 3.7/4!
“I had the opportunity to receive some marketing training from staff at Two Octobers, and I was very impressed by their professionalism, enthusiasm about the field, and depth of knowledge.“
– Kirsten Mathison
