Amanda Carroo

Sr Manager, Social Media Lead



Take a fascination with consumer behavior, add a killer instinct for brand, throw in flawless execution, and tie it up with a results-oriented bow, and you’ve got Amanda. Ok, maybe sprinkle a little panache on top as well, for good measure.

Amanda leads the Two Octobers social media practice, and provides clients with strategic insight and oversight across a variety of channels. When directing social and content campaigns, Amanda is all about demonstrating real value through transparency and return-on-investment metrics. And don’t forget to ask for a restaurant recommendation–we promise, it’ll be perfect.


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Amanda's Blogs

How to Measure (and Think About) Social Media Success

When I begin a social media engagement, the first question I ask is, “what is your goal?” Defining what you want to achieve is always step one. This helps identify the key metrics that should be used to measure success.

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F8: An Insider’s View of Facebook’s Developer Conference

If you love social media and digital marketing, getting a ticket for Facebook’s annual developer conference, F8, might cause you to actually jump for joy. This conference is unlike others in the fact that you have to apply and are selected to attend based on merit.

2018 Content Marketing Predictions Broken-Down

This year, Content Marketing Institute's predictions included 60 predictions from some of content marketing’s top thought leaders. We went through all 60 of those predictions and have broken them down into what we think will matter most for your website and brand in 2018.

Three Things Amanda Wishes Clients Understood Better About Social Media

  1. Social is the first or second impression for brands (in most cases). It's not to be skimped on and you should care about creative and the message you are putting out.
  2. Social can be used for selling successfully. It's all about creating the right plan, execution, and follow-up.
  3. To be successful, you need to build a relationship with your audience. It's not just about pushing content out to audiences, there needs to be engagement from the brand as well. It's a two way street.
  4. Social is very data-centric. If your social program is not based on data, and not providing you with data to support other marketing decisions, you're missing a lot of opportunity.