Are You Wasting Time & Money on Content that Falls on Flat Ears?

How to use the power of data to better understand and reach your customers.

An Audience-Driven Approach to Content in the Outdoor Industry

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5 Unexpected Ways to Uncover Engaging Content Ideas

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If you’re coming up with new topics using the same strategy, you’re missing out on profitable opportunity. 

Changing seasons and trends in outdoor retail mean audience behavior and intent is always in flux. By keeping a pulse on these changes and choosing topics that speak to both your audience and search engines, you’ll be successful at driving all types of traffic and moving your audience towards purchase. 

In this guide, you’ll discover 5 unique strategies for uncovering valuable topic ideas that will set you apart from competition. These include:

  • How to best leverage search data to find what topics resonate with your audience. 
  • The best free tools for uncovering what questions your audience cares most about.
  • The best way to keep a pulse on outdoor industry trends.

from the content & seo experts at

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"Two Octobers is great! Over the course of a few months, they designed and implemented several organic strategies that resulted in 19% YoY growth. And that was after a 40% drop in organic traffic we saw after an algorithm update."
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“Two Octobers has provided insightful direction and proactive execution on our SEO strategy. Aside from over-delivering on scheduled tasks, the Two Octobers team has been available to answer questions and help our team learn best practices to empower us to implement SEO tactics successfully on our own.”
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