2011 Plan, 2011 Flow, and Thank You!

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cheersIn case you got here without knowing who we are, Two Octobers is a local online marketing services firm, based in Denver, Colorado. Two Octobers was formed in 2010 by Nico Brooks (me), and Kris Skavish.

Kris and I also worked together before Two Octobers. This time last year we were putting together the 2010 business plan for our previous employer. We had worked on the 2008 and 2009 plans in the prior years as well. We put a lot of work into our parts of each of these plans.  And we encountered challenges typical of business planning: personality conflicts between team members; lack of consensus on direction; and the need to turn guesswork into quantitative estimates.

This year, we have our own business to plan, but we are NOT spending a lot of time planning. Like most business plan documents, each we’d worked on in the past was largely ignored after the document was completed. We are not going to repeat those mistakes.

Somewhere along the way, Kris and I came up with the nicknames Plan and Flow, her Plan, me Flow. This stemmed from the fact that I am more comfortable going with the flow and she is more comfortable setting forth a plan. But we both recognize the value of the other. No plan, and we let circumstance decide our fate. No flow, and we stubbornly ignore the realities of a changing world.

So what is our plan for 2011? We don’t know. That is not to say that we lack focus:

  • We have passion: we love locally owned businesses and what they do for communities.
  • We have knowledge: we have both been helping businesses gain and strengthen customer relationships online for more than ten years.
  • We have direction: we will continue to develop tools, methods and relationships that help locally-focused businesses market online.

We have also decided to set aside four hours every month to conduct a planning session where we will tackle whatever topics are most pressing to our business. This is a good compromise for our personalities, and I think it will turn out to be a great way to steer our business.

We are very excited about the New Year, and proud of our accomplishments in 2010. We have helped a good number of local businesses exactly as we set out to do, and we have some great projects in the hopper. But most of all we took a big metaphorical trust-fall in 2010, hoping you, our friends, would catch us and you did. Everything we have accomplished has been because of you. Thank you from the bottom of our hearts, and cheers to 2011!

Nico Brooks

Nico Brooks

Nico loves marketing analytics, running, and analytics about running. At Two Octobers, Nico is driven to build a culture where people with diverse perspectives, great communication, and no small amount of talent accomplish more than they ever could as individuals. Learn more about Nico or read more blogs he has written.

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