Mastering GA4

Start Using Google Analytics 4

A Live Course Taught by Data Storytelling Master & Analytics Thought Leader

Universal Analytics hasn’t sunsetted yet, but if you aren’t using Google Analytics 4, you’re missing out on critical data collection as well as great new features.  In our Google Analytics 4 course, we will teach you how to properly configure your GA4 property, set up powerful customizations, and explore its new reporting capabilities.  You’ll complete the course with your own GA4 property complete with events, conversions and custom reporting Explorations tailored to your business goals and needs.

Why you should sign up

  • This GA4 course offers a unique opportunity to learn while doing. Not only will you understand how to set up GA4 for a website, you’ll have done so successfully with access to Q&A and troubleshooting along the way.
  • You need your data in Google Analytics 4 now in order to have historical data when it officially becomes the primary version of Google Analytics.  If you don’t set it up now, it will be too late then.
  • Reporting capabilities, customizations, and shareable reports are so much better in Google Analytics 4 than in the current version of GA.
  • In GA4, raw tracking data can be piped directly to Google BigQuery – a feature that was only previously available if you paid for Google Analytics 360. If you love data, this alone makes GA4 invaluable.
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Mastering GA4 is for:


8-hour live, interactive course, split into two 4-hour sessions.

January-February Class Dates
    • Session 1: January 13, 2022 10:00 – 2:00 MST
    • Free bonus session for eCommerce setup: January 14 11:00 – 1:00 MST
    • Session 2: February 3 10:00 – 2:00 MST
February-March Class Dates
    • Session 1: February 14, 2022 9:00 – 1:00 MST
    • Free bonus session for eCommerce setup: February 15 9:00 – 11:00 MST
    • Session 2: March 7 9:00 – 1:00 MST

$300 per person. 50% discount for additional attendees within a single organization.

3 months access to a GA4 help channel on Slack moderated by the instructor.

Access to recordings of each session.


  1. Intro to GA4 & concepts
  2. Migration template
  3. Event setup
  4. Setting up explorations (customizable reporting framework)
  5. (optional bonus content) eCommerce setup in free bonus 2 hour session
  6. (optional bonus content) BigQuery data piping
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About The Instructor

Nico Brooks is a co-founder and principal at Two Octobers where he has created innovation, growth, and sophistication in analytics and automation for our clients for over 10 years.  Nico brings a rare combination of big picture marketing strategy and hands-on technical expertise to every business challenge.  When he’s not busy solving problems, you can find him teaching search engine marketing and analytics at The Daniels College of Business and hosting the Denver Marketing Analytics Meetup.

Space is limited

Enroll in Mastering GA4 now!

Additional attendees within a single organization can sign up for 50% off! Contact us directly to sign up for your second.
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Wanna learn more about Ga4?

New article: Migrating from Universal

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