Take a ride with us as we simulate two different business case studies in pursuit of exposing market opportunities.  We explore market research, competitor analysis, first party data, audience analysis, and data mining techniques that will chart a path towards growth.

If you don’t have buy-in from the right stakeholders, your biggest marketing successes can be chopped down with a budget reduction or a shift in strategy.  Join Two Octobers’ cofounder Kris Skavish in this one-hour session to learn tips in the art of telling the story of marketing impact, success, and insight.

Bias lurks in the corners of all our marketing campaigns. We look at how research, analytics, and marketing controls can be dialed in to drive marketing results while working against bias.