Analytics

Analytics Roundup – March 2026

Nico Brooks

Nico is Two Octobers' Head of Analytics and a co-founder of the agency. He spends most of his time in GA4, GTM, and BigQuery, and has spent 25+ years helping organizations turn marketing data into decisions they can actually act on. Learn more about Nico or read more blogs he has written.

Recent Posts

Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than…

2 weeks ago

Tracking AI User Bots in Cloudflare to Measure AI Visibility

Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn…

2 weeks ago

Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA's new Task Assistant, Looker Studio is again…

3 weeks ago