Tracking AI User Bots in Cloudflare to Measure AI Visibility
Nico Brooks
Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.
blog
Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Analytics Roundup – May 2026
Nico Brooks
AI-assisted analysis needs an *honest* semantic layer, GA’s new Task Assistant, Looker Studio is again Data Studio, and more.
Analytics Roundup – April 2026
Nico Brooks
Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.
Building a Website Analytics Data Agent in BigQuery
Nico Brooks
How to set up a BigQuery Conversational Analytics Agent to
analyze GA, GSC, and website data.
Analytics Roundup – March 2026
Nico Brooks
A call to invest in development for entry-level humans, articles on AI-assisted analytics
Analytics Roundup – February 2026
Nico Brooks
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.