Communicating the Value of Marketing to Business Leaders
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
Kris Skavish October 28, 2021
blog
Category: Analytics
Native Google Search Console May Be Limiting You – Here’s Why
Right now, there’s a limitation that you may not be aware of. Google only allows you to see a tiny fraction of your organic impressions and clicks in Search Console.. Only they can answer why visibility is so limited; we suspect it has something to do with the word “monetization”. This limit hampers your ability
Serin Silva August 11, 2021
Regular expressions 101
In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this Sheet. Topics covered: Matching characters and sets of characters Using ORs to match multiple things Using escapes to match special characters Matching the beginning and
Nico Brooks October 15, 2020
Google Analytics Account Permissions – What Does Each One Mean?
What do the different account permission levels in Google Analytics (GA) actually mean? Where you can assign them in the GA interface? We’ve got the answers. Google offers four permission levels which you can assign to users individually or as a combination. These four permission levels are: 1) Read & Analyze Users can see report
Emily Bacher July 1, 2020
The $10,000 Gem Hiding in Your Google Analytics
I promise you there is a gem hiding inside your Google Analytics that will have a real impact on your business. It might be a piece of data whose impact can be felt beyond the website and into the core of your business. It may be something that could drive more visitors to purchase, uncover
Kris Skavish April 16, 2020
Is My Website Good Enough? How to Think About and Measure User Engagement
You launched your new website, and you celebrated! (As you should! That was a lot of work.) But you’re not done. Your website can get better. You want more leads and sales. And of course, your boss wants marketing driving growth. The key to getting more leads from your website is to always be improving
Kris Skavish September 6, 2019
Data, Data Everywhere–But How to Stop and Think?
The world gathers data at an alarming rate – 2.5 quintillion bytes of data every day. We’ve become extremely proficient at collecting data – be it from enterprise systems, documents, social media, or email and collaboration services. Our challenge as marketers is how to use that data well.
Kris Skavish August 14, 2019
Reporting on Scroll Tracking in Google Analytics
This post describes a method for reporting on scroll tracking in Google Analytics. Setting up scroll tracking as an event in GA gives you the ability to see how far people scroll down pages. This data is very useful for identifying content that isn’t performing well, and specifically where you are losing visitors. Until I
Nico Brooks July 9, 2019
Creating a marketing data pipeline with Google Sheets, Supermetrics, CIFL and BigQuery
With zero coding, a small investment, and a little bit of time, you can create your own BigQuery data warehouse of marketing data. In the video below, I walk through how to set this up using these tools: Google Sheets – if you haven’t switched to Sheets from Excel yet, you are either a VBA
Nico Brooks June 19, 2019
The Perfect Marketing Mix
Our business development director, Ray Stein, is presenting on the perfect marketing mix at Denver Startup Week. In his presentation, Ray addresses how to prioritize digital marketing channels, tips for getting the most out of each channel, and where they belong in the customer journey. You can view a PDF of his presentation here.
Two Octobers Analytics Team September 27, 2018
