Analytics Roundup – Updates from May 2025
Nico Brooks
Proactive monitoring with our new tool, Google’s AI Mode, Looker Studio updates, and selected analytics articles from around the web.
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Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Google Analytics Insights Monitoring Tool
Nico Brooks
Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.
Analytics Roundup – Updates from April 2025
Nico Brooks
Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.
Analytics Roundup – Updates from March 2025
Nico Brooks
Product updates in Google’s analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.
BigQuery GA4 transfer service first impressions
Nico Brooks
GA4’s new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what’s included.
Analytics Roundup – Updates from February 2025
Nico Brooks
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.
