AI for Marketing Analysis: When to Trust the Robots
Nico Brooks
AI can speed up marketing data analysis, but it might lead you off a cliff. A practical framework for different levels of AI involvement in your analysis.
blog
Analytics articles
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Analytics Roundup – August 2026
Nico Brooks
Reporting with AI: faster, yes, but not always better. GA’s new Source grouping plus great shares: chart making with AI, influence without authority, more.
Cognitive Surrender: Implications for Doing Analytics Work with AI
Nico Brooks
New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.
Analytics Roundup – July 2026
Nico Brooks
Product updates in GA, GTM, GSC, plus great articles on AI-assisted analysis and instructive accounts of challenges with AI adoption in the workplace.
Analytics Roundup – June 2026
Nico Brooks
Google Marketing Live analytics updates, AI tools transforming workflows, and tracking AI agents is the new measurement challenge.
Tracking AI User Bots in Cloudflare to Measure AI Visibility
Nico Brooks
Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.