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Category: Analytics

Native Google Search Console May Be Limiting You – Here’s Why

Right now, there’s a limitation that you may not be aware of. Google only allows you to see a tiny fraction of your organic impressions and clicks in Search Console.. Only they can answer why visibility is so limited; we suspect it has something to do with the word “monetization”. This limit hampers your ability

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Regular expressions 101

In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this Sheet. Topics covered: Matching characters and sets of characters Using ORs to match multiple things Using escapes to match special characters Matching the beginning and

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Google Analytics Account Permissions – What Does Each One Mean?

What do the different account permission levels in Google Analytics (GA) actually mean? Where you can assign them in the GA interface? We’ve got the answers. Google offers four permission levels which you can assign to users individually or as a combination.  These four permission levels are: 1) Read & Analyze Users can see report

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The $10,000 Gem Hiding in Your Google Analytics

I promise you there is a gem hiding inside your Google Analytics that will have a real impact on your business. It might be a piece of data whose impact can be felt beyond the website and into the core of your business. It may be something that could drive more visitors to purchase, uncover

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Data, Data Everywhere–But How to Stop and Think?

The world gathers data at an alarming rate – 2.5 quintillion bytes of data every day. We’ve become extremely proficient at collecting data – be it from enterprise systems, documents, social media, or email and collaboration services. Our challenge as marketers is how to use that data well.

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Reporting on Scroll Tracking in Google Analytics

This post describes a method for reporting on scroll tracking in Google Analytics. Setting up scroll tracking as an event in GA gives you the ability to see how far people scroll down pages. This data is very useful for identifying content that isn’t performing well, and specifically where you are losing visitors. Until I

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The Perfect Marketing Mix

Our business development director, Ray Stein, is presenting on the perfect marketing mix at Denver Startup Week.  In his presentation, Ray addresses how to prioritize digital marketing channels, tips for getting the most out of each channel, and where they belong in the customer journey. You can view a PDF of his presentation here.  

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8 Data Storytelling Concepts (with Examples!)

By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more.  Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly in an agency setting, we’re frequently in a position where we need to explain complex

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