Marketing analytics is the backbone of digital marketing. We cover analytics best practices, developments in AI-driven analysis, and product updates Google Analytics 4, Google Tag Manager, Google Data Studio, and more. Explore our resources and tools to become a better data-driven marketer.
All Analytics articles below. Or view our GA4 resources.
Block pesky bot traffic from getting into your Google Analytics data at your CDN. We show you how with Cloudflare's Super Bot Fight Mode.
The art of throwing things away; product updates in Google Ads, GA4, Data Studio, GTM; great articles about AI-assisted analysis and data visualization.
Developing trustworthy architectures for insights with AI; Measurement Protocol replaced by Data Manager; and lots of great analytics & AI articles.
AI can speed up marketing data analysis, but it might lead you off a cliff. A practical framework for different levels of AI involvement in your analysis.
Reporting with AI: faster, yes, but not always better. GA's new Source grouping plus great shares: chart making with AI, influence without authority, more.
New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.
Product updates in GA, GTM, GSC, plus great articles on AI-assisted analysis and instructive accounts of challenges with AI adoption in the workplace.
Google Marketing Live analytics updates, AI tools transforming workflows, and tracking AI agents is the new measurement challenge.
Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.
