Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Block pesky bot traffic from getting into your Google Analytics data at your CDN. We show you how with Cloudflare’s Super Bot Fight Mode.
The art of throwing things away; product updates in Google Ads, GA4, Data Studio, GTM; great articles about AI-assisted analysis and data visualization.
Developing trustworthy architectures for insights with AI; Measurement Protocol replaced by Data Manager; and lots of great analytics & AI articles.
AI can speed up marketing data analysis, but it might lead you off a cliff. A practical framework for different levels of AI involvement in your analysis.
Reporting with AI: faster, yes, but not always better. GA’s new Source grouping plus great shares: chart making with AI, influence without authority, more.
New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.
