Analytics articles

Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.

Analytics Tutorial: Content Deep Dive

In this tutorial, we explore methods for analyzing a top content page – i.e. a page we are really interested in getting people to. The goal of this analysis will be to identify tactics for increasing engagement with the page. For this example, we will be looking at the contact page on the Two Octobers

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Analytics Tutorial: How Is My Marketing Contributing to Revenue?

Calculating Marketing ROI There are a lot of different ways to look at marketing ROI, but for organizations that sell online, return on ad spend (ROAS) is a common metric for measuring marketing performance. ROAS is gross revenue divided by ad spend. Simply put, how much did you spend to generate how much revenue? It

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