Managed Analytics

GA4 Data You Can Depend On

Continuous Google Analytics monitoring for B2B marketing teams that make budget decisions from GA4 data. Typically $1,000/mo, month-to-month.

Your analytics broke last month. Nobody noticed.

B2B tracking rarely fails loudly. A site release, a form rebuild, or a consent banner change quietly breaks a tag, and your reports keep looking normal. They’re just wrong. And whether humans or AI are analyzing the data, inaccurate data leads to poor decisions.

Form conversions stop firing

A form gets rebuilt and GA4 never hears about it. Leads still reach your CRM, but you can no longer tell which channels produced them.

A consent change cuts sessions

After a banner update, tracked traffic drops 75% overnight. Your visitors didn’t leave. Your tracking of them did.

A normal month looks like a problem

Direct traffic is down and the team is worried, but last month’s baseline included a one-week PR bump. You lose days chasing a decline that isn’t there.

We watch your GA4 and fix what breaks. You hear what matters.

We monitor GA4 continuously for anomalies, fix issues as they come up, and add new tracking as you launch pages and ad platforms.

Anomaly monitoring

We watch page views, key events, and traffic sources, so a dead tag or a vanished channel is flagged when it happens. We also tell you when a dip is nothing to worry about.

Bot filtering and data cleanup

We identify bot traffic and filter it out, so it doesn’t inflate your sessions or skew your conversion rates.

Fixes without the back-and-forth

We repair GA4 tracking when called for. When a fix belongs to another team or needs a decision from you, we tell you. And we report on it all regularly.

New tracking when you need it

Launching a page, a campaign, or a new ad platform? We build the tracking so it works from day one, and support is on call when questions come up.

Every month, we send you analytics insights.

With everything you’re juggling, it’s hard to find time to dig into the data and see what’s changing. We do that for you, flagging the trends worth knowing about and the opportunities to build on what’s going well.

Real examples

What catching it early looks like

Overnight, page views increased 308%

Detected in 1 day. Cause: The staging server was mistakenly sending traffic to the live GA4 instance. Fixed 4 hours after detection. Impact avoided: Sending inaccurate popularity data to the content marketing team about which articles should be prioritized for optimization. Saved mis-directed effort.

In a single day, paid social traffic dipped to zero

Detected in 1 day. Cause: The social ads vendor stopped using UTMs. Reported 2 hours after detection. Impact avoided: Lack of traffic engagement metrics for paid social campaigns to evaluate traffic quality and secondary conversion metrics.

MoM organic numbers took a huge jump on an out-of-the-way page

Detected as part of monthly insight gathering. Opportunity: out-of-reach keywords were now hitting an average rank of 10. Worth spending time optimizing, so the page can get to page-one visibility.

Trusted By

University of Virginia School of Engineering logo University of Washington Foster School of Business logo Link Logistics logo dmarcian logo

“I couldn’t be more impressed with Two Octobers’ ability to unravel problems with GA4. They set up detailed metrics that allowed us to measure marketing performance accurately. We now have the confidence to move our business forward with a strategy backed by quality insights.”

– Gretchen Lowery, Link Logistics

Costs less than one week of bad data.

Managed Analytics fits B2B teams that rely on GA4 for budget and stakeholder reporting decisions.

The cost of decisions made on inaccurate data

A broken number does little harm until someone acts on it. Budgets get shifted, channels get cut, and stakeholder reports go out with numbers that don’t hold up.

The cost of errors nobody catches

Our trend analysis spotted a 20% higher rate of checkout errors on mobile for one client. We worked with their dev team to trace it to a Safari-specific bug and get checkouts back on track.

The cost of permanently lost data

GA4 can’t backfill events that never fired. Every week of broken tracking leaves a gap in lead attribution, trend lines, and year-over-year comparisons that can’t be repaired later. In B2B, where sales cycles are long, a gap at any stage means you can’t credit the right source when the deal closes.

$1,000 per month

Managed Analytics on its own, adjusted for your site's complexity

$500 per month

Clients who also work with us on other services start here

Let’s start monitoring your GA4

Find out what your GA4 data is missing.

Our free tracking review starts with a call about your tracking concerns. With read-only access to your GA4 property, we’ll send you a short report on what’s already tracked and what you might be missing. No obligation.

Schedule a call to get started