Marketing Analytics

Marketing Data, Made Useful

Better Marketing Data Means Better Marketing Decisions

Marketers have more data than ever coming from every channel. And we’re being asked to do more and more. With competing priorities and technology changes coming from every corner, understanding and leveraging all that data becomes just one more thing to do. 

What if you had a partner who understood marketing, data, and technology, who could ensure the quality of your data, build systems to get everyone using data for decision making, and help drive actionable insights from it?

Two Octobers’ has been doing more with marketing data since our inception 15 years ago, and we can help you go from disuse and chaos to consistency and insights with services and training that benefit your entire team.

Elevate Your Marketing Data Intelligence

We’ve Helped Clients Like You

The marketing team at a California university needed to build in-house capabilities so they could outsource less. So we designed a custom training program for two key team members.

“Getting the full picture as it related to our specific needs was incredibly helpful and has pushed our team forward. My team feel much more confident.” - Sarah Montoro, University of Southern California Price School of Public Policy

The team at an industrial real estate firm needed accurate usage tracking for two new applications for their lease holders. Two Octobers designed a tracking architecture and worked with the development team to implement it.

"I couldn’t be more impressed with Two Octobers’ ability to unravel problems with GA4. They set up detailed metrics that allowed us to measure marketing performance accurately. We now have the confidence to move our business forward with a strategy backed by quality insights.” - Gretchen Lowery, Link Logistics

A leading bike shop needed a better way of understanding ecommerce sales data. Two Octobers designed a dashboard that displayed both summary and drill-down data for review & investigation.

"Two Octobers put together reports for us so we can better forecast, evaluate, target, and triage areas that need attention. Without the report that was built for us we'd continue to operate with unnecessary blind spots." - Greg McDonald, Ridley's Cycle