Marketing Analytics
Elevate Your View of Your Marketing Data
Go from chaos to insights with services and training that benefit your entire team.
Get startedBetter Marketing Data
Better Marketing Decisions
Marketers have more data than ever coming from every channel. And we’re being asked to do more and more. With competing priorities and a dizzying array of platforms and technologies, understanding and leveraging all that data can be overwhelming.
What if you had a partner who could guide you through this chaos, and turn your challenges into strengths?
Two Octobers’ has been focused on making marketing data useful since our inception. We have helped hundreds of organizations harness the power of data to make better marketing decisions. We'd love to help you.
What We Do
- Google Analytics Consulting
- Analytics Monitoring & Upkeep
- Marketing Data Infrastructure
- Marketing Data Analysis
- Analytics Training
Trusted By
"What I really appreciated about the collaboration was that our team came to the table with a lot of detailed insights about how the data worked and how it needed to be stitched together, and then Two Octobers helped execute those asks and refine the vision even more, into an actionable, bespoke, and brilliant dashboards that were full of insights that never could be gleaned from Native GA4."
- Sarah Mackenzie, Director of SEO & Analytics, FINE
Read the Case StudyMarketing Analytics Services
Get More From GA4
Google Analytics is the most powerful free tool you use as a marketer. But only if it's accurate and complete. We configure GA to work for marketers, so you can skip the hard parts and get straight on with generating terrific results for the business.
- GA4 Consulting
- GA4 Audits
- GA4 Customization
- GA4 in BigQuery
Worry-Free Tracking
Take the worry out of Google Analytics and website tracking. We monitor anomalies, troubleshoot discrepancies, and add new tracking. Plus, we share insights & trends to get you ahead of the game.
- Expertise On Call
- Managed Analytics
Better Reporting
Reporting and communication is how marketers know where they stand and build stories about their work for other stakeholders. But often it's a drag on the team's time and energy. The are better ways, and we help build them.
- Dashboards
- Marketing Data Infrastructure
- Data Analysis
- Our Tool, Treeline Intelligence
Upskill Your Team
We offer personalized training in a collaborative consulting/training model that helps marketers learn new skills and apply them to actual business problems.
What makes us stand out
GA expert Nico Brooks
Smarter decisions with proprietary AI
Real senior-level humans
Smarter decisions with proprietary AI
Analytics Articles for B2B Marketing Leaders
We share what’s new, what’s working, and how to think about marketing analytics, paid media, and SEO/AIO. Read the blog.
How to Set Up Cloudflare to Block Unwanted Bot Traffic From Your Website and Analytics
Block pesky bot traffic from getting into your Google Analytics data at your CDN. We show you how with Cloudflare's Super Bot Fight Mode.
Analytics Roundup – October 2026
The art of throwing things away; product updates in Google Ads, GA4, Data Studio, GTM; great articles about AI-assisted analysis and data visualization.
Analytics Roundup – September 2026
Developing trustworthy architectures for insights with AI; Measurement Protocol replaced by Data Manager; and lots of great analytics & AI articles.
Google Analytics & Tag Manager Tools
A collection of tools created by Two Octobers’ Head of Analytics, Nico Brooks, to help you get more insight and impact from your marketing data. These resources are built for analytically-minded marketers working in BigQuery and beyond.
Path Analysis
Path analysis in GA4 is harder than it should be. Use GA4 data in BigQuery to build a better path analysis report in Looker Studio.
Article: How to use BigQuery for GA4 path analysis and GitHub repository
Page Value
Understand the average value for a page that a user visited before completing an ecommerce transaction. Requires GA4 data in BigQuery.
GTM Documentation
Understand the average value for a page that a user visited before completing an ecommerce transaction. Requires GA4 data in BigQuery.
Article: How to create documentation of a GTM container and Colab tool
Ready to Grow?
We’ll help you get clarity on what’s working, what’s not, and where to grow from here.
Get Your Analytics Consult