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GA4 articles

Website analytics is the backbone of digital marketing, and a big change is in the works: Google Analytics 4. Two Octobers Head of Analytics Nico Brooks shares expert instruction on how to use it best. Our GA4 content is arranged by experience level and by topic. Read on.

How to Filter Bot Traffic from GA4

You've identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.

How to Identify Bot Traffic in GA4

The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.

Hunting for Bots

Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.

GA4 Custom Insights

Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to ...

Removing bot traffic from GA4 reports

Learn how to identify bot traffic in GA4 and remove it from reports.

Better Ecommerce Reports in GA4

Let's overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.

Track session duration conversions in GA4

Tracking conversions based on session duration isn't possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.

Page Value in GA4

GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using ...

How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio

A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build ...

Report on File Downloads in GA4

Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.

Customizing Automatic Form Submit Events in GA4

GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.

Understanding GA4 & UA Data Discrepancies

Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.

New to GA4? These resources will help you get oriented. We include both introduction videos and several core concepts that are different than Universal Analytics.

Learn how to use GA4 to understand user engagement on your website.

Learn how to use and customize reports, so you can find the data you need in GA4.

Better Ecommerce Reports in GA4

Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.

Customize GA4 to get even better data to meet your marketing needs.

GA4 Custom Insights

Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.

Better Ecommerce Reports in GA4

Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.

Page Value in GA4

GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery.  Google defined the UA metric as: Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce

Guide to GA4 Scroll Tracking

In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.

Dealing with bot traffic in GA4 can be a pain. We walk through the steps to take.

How to Identify Bot Traffic in GA4

The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.

Hunting for Bots

Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.

Presenting GA4 data in Looker Studio (formerly Google Data Studio) is a great way to create dashboards for the whole team, and often an easier way to display the data to tell just the story we want to. But it’s not always a walk in the park. We offer tips for tricky situations.

Guide to GA4 Scroll Tracking

In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.

If you’re just getting started with GA4, use these blogs and videos to help get you oriented and understanding your data.

For intermediate users, learn how to make the GA4 more useful, and understand key concepts behind the numbers.

GA4 Custom Insights

Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.

Better Ecommerce Reports in GA4

Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.

Advanced concepts for set up, customizing, and reporting in GA4.

How to Identify Bot Traffic in GA4

The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.

Hunting for Bots

Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.

Page Value in GA4

GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery.  Google defined the UA metric as: Page Value is the average value for a page that a user visited before landing on the goal page or completing an Ecommerce

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