Marketing Analytics Tools
Explore a collection of practical, technical tools created by Two Octobers’ Head of Analytics, Nico Brooks, to help you get more insight and impact from your marketing data. These resources are built for analytically-minded marketers working in BigQuery and beyond.
Google Analytics Resources
Path Analysis
Leverage your GA4 data in BigQuery to build a better path analysis report in Looker Studio.
Page Value
A set of queries to use on GA4 data in BigQuery to understand the average value for a page that a user visited before completing an ecommerce transaction.
Google Tag Manager Resources
GTM Documentation
Create a human-readable Google Doc documenting the components of a Google Tag Manager setup, using the GTM JSON export.
