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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.

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Mozcon 2021: Google Search Console Data, unleashed

SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At MozCon Virtual 2021, Two Octobers’ Product Director Noah Learner spoke

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Community Support Makes All of the Difference

The View from Here Spotlight on Raquel Torres-Miramonte For Raquel Torres-Miramonte, a crime created an opportunity to become Two Octobers’ inaugural digital marketing apprentice.  After the incident, Focus Points Colorado, among others stepped up to help Raquel. They worked to

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Community Matters: What 2020 Has Taught Me

In the last month of 2020, I am grateful for all the ways that our personal and professional communities have supported us through the challenges of the year. For example, the women entrepreneurs I was used to seeing physically have

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5 Tips for Growing Revenue During an Uncertain Q4

Where e-commerce managers should focus their marketing efforts It’s true, it’s hard to predict what Q4 will bring for ecommerce retailers.  Here’s what’s working in your favor: Holiday shopping is already starting, months earlier than previous years; More consumers than

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Announcing the Digital Marketing Apprenticeship

The disruption and upheaval in doing business this year has been profound, largely due to the coronavirus. But, disruption doesn’t always have to be a bad thing: it also brings about new ideas, revitalization, new ways to connect with others

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Regular expressions 101

In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this Sheet. Topics covered: Matching characters and sets of characters Using

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