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Learn about digital marketing & good business. Grow your career, your team, and your company.

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Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.

Analytics Tutorial: Content Deep Dive

In this tutorial, we explore methods for analyzing a top content page – i.e. a page we are really interested in getting people to. The goal of this analysis will

Read more Analytics blogs, including blogs about GA4 and Universal Analytics

SEO

Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources. 

Yes, Moz Local Works

We crunched the numbers to decide whether or not the 2016 updates to Moz Local worked – and the short answer is “yes”.

Read more SEO blogs, including blogs about content marketing, Local SEO and Conversion Rate Optimization

Paid Media

Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources.

Search Ad CTRs by Age

A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.

Make the Most of Your Google Grant Keywords

Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most

Read more Paid Media blogs

Marketing Resources

We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.

Business for good

Running a better business means moving away from the status quo. Two Octobers is a certified B Corp™, which means we meet the highest verified standards of social and environmental performance, transparency, and accountability. Here are some of the ways we work differently.

Marketing, Racism, and Two Octobers

Discussing race in the workplace didn’t come naturally to many Two Octobers team members. But we did, and had some interesting insights.

Read more Business for Good blogs, including blogs about Apprenticeship

news

Stay abreast of all things Two Octobers — tools, press, awards, and more.

jamil chugtai at BLD 2022

Two Octobers Wins Workforce Award

Two Octobers has won the Transformer award from Denver Workforce Services for our digital marketing registered apprenticeship program.

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