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Learn about digital marketing & good business. Grow your career, your team, and your company.
Digital Marketing Updates: May 2025
This month, we highlight AI trends affecting SEO, Microsoft Ads requiring consent signals, and Google Ads enhancements.
Analytics Roundup – Updates from April 2025
Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.
Digital Marketing Updates: April 2025
New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.
Explore More topics
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Analytics Roundup – Updates from April 2025
Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.
Analytics Roundup – Updates from March 2025
Product updates in Google’s analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.
BigQuery GA4 transfer service first impressions
GA4’s new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what’s included.
Analytics Roundup – Updates from February 2025
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.
Analytics and the psychological cost of constant observation
Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.
Read more Analytics blogs, including blogs about GA4 and Looker Studio
SEO
Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources.
Digital Marketing Updates: May 2025
This month, we highlight AI trends affecting SEO, Microsoft Ads requiring consent signals, and Google Ads enhancements.
Digital Marketing Updates: April 2025
New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.
Digital Marketing Updates: March 2025
Get quick insights to keep your strategy on track with our latest digital marketing updates on Meta, Microsoft, Google, LinkedIn, and SEO shifts.
Digital Marketing Updates: February 2025
New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more.
Understand Your Target Audience With Google Search Results
Learn what your customers really want by studying Google search results. Search pages reveal what types of content engage users best.
Read more SEO blogs, including blogs about content marketing, Local SEO and Conversion Rate Optimization
Paid Media
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources.
Digital Marketing Updates: May 2025
This month, we highlight AI trends affecting SEO, Microsoft Ads requiring consent signals, and Google Ads enhancements.
Digital Marketing Updates: April 2025
New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.
Digital Marketing Updates: March 2025
Get quick insights to keep your strategy on track with our latest digital marketing updates on Meta, Microsoft, Google, LinkedIn, and SEO shifts.
Digital Marketing Updates: February 2025
New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more.
Digital Marketing Updates: January 2025
This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
Read more Paid Media blogs
Marketing Resources
We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.
Digital Marketing Updates: May 2025
This month, we highlight AI trends affecting SEO, Microsoft Ads requiring consent signals, and Google Ads enhancements.
Digital Marketing Updates: April 2025
New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.
Digital Marketing Updates: March 2025
Get quick insights to keep your strategy on track with our latest digital marketing updates on Meta, Microsoft, Google, LinkedIn, and SEO shifts.
Digital Marketing Updates: February 2025
New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more.
Understand Your Target Audience With Google Search Results
Learn what your customers really want by studying Google search results. Search pages reveal what types of content engage users best.
See more marketing resources.
Business for good
Running a better business means moving away from the status quo. Two Octobers is a certified B Corp™, which means we meet the highest verified standards of social and environmental performance, transparency, and accountability. Here are some of the ways we work differently.
How to Get Digital Marketing Experience Before Your First Job
Are you eager to dive into the world of digital marketing, but lack experience? Read our tips for being proactive and resourceful when you’re starting out.
Closing the Racial Wealth Gap with Registered Apprenticeship
Registered apprenticeship is one of the many tools we can use to address the staggering differences between wealth in white and non-white families in the US.
Retain and Grow Your Entry-Level Marketers with Apprenticeship
Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.
A Day in the Life of a Digital Marketing Apprentice
Take a closer look at the daily work of a digital marketing apprentice, and apprentice Karen Carr shares her thoughts.
Celebrating Volunteer Month
Two Octobers employees got out of the office in March, following their passions to make their communities better.
Read more Business for Good blogs, including blogs about Apprenticeship
news
Stay abreast of all things Two Octobers — tools, press, awards, and more.
Two Octobers Wins Workforce Award
Two Octobers has won the Transformer award from Denver Workforce Services for our digital marketing registered apprenticeship program.
You’re Invited! New webinar series: Mastering Keyword Research With GSC
Our webinar series helps SEOs and digital marketers leverage Google Search Console data to make big improvements in ranking, traffic, and conversions.
Mozcon 2021: Google Search Console Data, unleashed
SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At MozCon Virtual 2021, Two Octobers’ Product Director Noah Learner spoke about how the GSC API can unlock game-changing insights into SEO. The API contains millions
Read more News
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