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Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.
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Tracking AI User Bots in Cloudflare to Measure AI Visibility

Tracking AI user bots gives you insight into user-driven AI-bot visits to your website. Learn how to get this data & what you can learn.
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Analytics Roundup – May 2026

AI-assisted analysis needs an *honest* semantic layer, GA's new Task Assistant, Looker Studio is again Data Studio, and more.
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Digital Marketing Updates: May 2026

New this month: Google and Meta neck-and-neck with ad revenue and you can now schedule GMB posts.
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Key Inputs for AI-Driven Ads Performance

Learn how to work with AI in Google Ads and Meta Ads to drive better performance while keeping humans in the driver's seat.
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6 Questions to Ask About Your Content for AI Visibility

Six diagnostic questions marketers can use to evaluate wether their content is well-positioned for AI answers.
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Digital Marketing Updates: April 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.
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Analytics Roundup – April 2026

Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.
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Building a Website Analytics Data Agent in BigQuery

How to set up a BigQuery Conversational Analytics Agent to analyze GA, GSC, and website data.
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Digital Marketing Updates: March 2026

Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.
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Analytics Roundup – March 2026

A call to invest in development for entry-level humans, articles on AI-assisted analytics
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AI-Powered Prospect Research Generates Better Personas

Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
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