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Learn about digital marketing & good business. Grow your career, your team, and your company.
How GA4 Will Impact Your Business—and When to Switch [recording & recap]
GA4 includes significant changes from the version you’re used to. Learn more about the potential impact to your business, and
A Test-and-Learn Approach to Social Media Advertising Expansion [recording & recap]
Learn how to deploy a test-and-learn approach to expanding your social media advertising, in this recorded webinar and recap.
Declining Organic Traffic Got You Down? [Infographic]
When organic website traffic gets you down, our infographic walks you through 7 common causes and how to fix them.
Explore More topics
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
How GA4 Will Impact Your Business—and When to Switch [recording & recap]
GA4 includes significant changes from the version you’re used to. Learn more about the potential impact to your business, and plan for setting it up now.
Grow Online Revenue with this Formula
The ingredients necessary to bring more traffic and revenue to an ecommerce website, are all within one tried-and-true formula.
Communicating the Value of Marketing to Business Leaders
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
Native Google Search Console May Be Limiting You – Here’s Why
Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there–see how to access it.
Analytics Tutorial: Content Deep Dive
In this tutorial, we explore methods for analyzing a top content page – i.e. a page we are really interested in getting people to. The goal of this analysis will
SEO
Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources.
Declining Organic Traffic Got You Down? [Infographic]
When organic website traffic gets you down, our infographic walks you through 7 common causes and how to fix them.
3 Reasons Your Organic Conversion Rate is Dropping
When it comes to your organic traffic, there are three likely causes of low conversion rates. Find out what they are and how to fix them.
Top 10 Free Places to List Your Business
Check out our 10 picks for the best free places to list your business and start getting noticed in local search.
Declining Search Visibility: 7 Causes of Ranking & Traffic Drops
What causes organic traffic to decrease — and why is my Google ranking dropping? We discuss the top seven causes of declining search visibility.
Yes, Moz Local Works
We crunched the numbers to decide whether or not the 2016 updates to Moz Local worked – and the short answer is “yes”.
Read more SEO blogs, including blogs about content marketing, Local SEO and Conversion Rate Optimization
Paid Media
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources.
A Test-and-Learn Approach to Social Media Advertising Expansion [recording & recap]
Learn how to deploy a test-and-learn approach to expanding your social media advertising, in this recorded webinar and recap.
5 Tips for Growing Revenue During an Uncertain Q4
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
Search Ad CTRs by Age
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad
Make the Most of Your Google Grant Keywords
Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most
Read more Paid Media blogs
Marketing Resources
We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.
3 Signs You’ve Outgrown DIY Marketing (and what to do next)
When growth has plateaued, it may be time to hire a digital marketing expert. We identify the signs, and what to look for in an outside resource.
Grow Online Revenue with this Formula
The ingredients necessary to bring more traffic and revenue to an ecommerce website, are all within one tried-and-true formula.
Grab Low-Hanging Fruit with Branch Explorer
Learn what “Low-Hanging Fruit” means within the context of SEO, and use our easy method for finding quick and impactful optimizations for pages.
Communicating the Value of Marketing to Business Leaders
Marketers and company leaders speak in different languages. Bridge the gap with this method for thinking about company goals and marketing goals.
Mozcon 2021: Google Search Console Data, unleashed
SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At
See more marketing resources.
Business for good
Running a better business means moving away from the status quo. Two Octobers is a certified B Corp™, which means we meet the highest verified standards of social and environmental performance, transparency, and accountability. Here are some of the ways we work differently.
Digital Marketing Intern or Digital Marketing Apprentice?
Registered apprenticeships and internships share the goal of providing experience to people new to a career, but apprenticeships go much farther.
The Case for Apprenticeship in Marketing and Advertising
To address structural inequities in our industry’s talent development, Two Octobers decided to create a digital marketing apprenticeship.
A digital marketing apprentice’s story
How community support pointed Raquel Torres-Miramonte to becoming Two Octobers’ first digital marketing apprentice.
Our Journey to Becoming a B Corp™
Two Octobers became B-Corp certified in July 2020. Learn a little about how we got there.
Marketing, Racism, and Two Octobers
Discussing race in the workplace didn’t come naturally to many Two Octobers team members. But we did, and had some interesting insights.
Read more Business for Good blogs, including blogs about Apprenticeship
news
Stay abreast of all things Two Octobers — tools, press, awards, and more.
Two Octobers Wins Workforce Award
Two Octobers has won the Transformer award from Denver Workforce Services for our digital marketing registered apprenticeship program.
Press Release: Branch Tools
Announcing the launch of Branch Tools, providing analytical tools for digital marketers.
You’re Invited! New webinar series: Mastering Keyword Research With GSC
Our webinar series helps SEOs and digital marketers leverage Google Search Console data to make big improvements in ranking, traffic, and conversions.
Read more News
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