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Looker Studio articles

Looker Studio (formerly Google Data Studio) is an essential part of digital marketers’ toolsets. Use it to create pretty dashboards or quickly analyze data from multiple data sources and Google Big Query. Our articles share tips and techniques for working with Looker Studio

GA4 Path Analysis with BigQuery

A BigQuery export of GA4 data unlocks a multitude of ways to analyze your website data, including a more useful analysis of the pages users visit in their paths through your website. This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize

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