Track session duration conversions in GA4
Nico Brooks
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
blog
Looker Studio articles
Looker Studio (formerly Google Data Studio) is an essential part of digital marketers’ toolsets. Use it to create pretty dashboards or quickly analyze data from multiple data sources and Google Big Query. Our articles share tips and techniques for working with Looker Studio
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio
Nico Brooks
A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
Time-of-Day reporting in GA4 & Looker Studio
Nico Brooks
GA4’s reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
Avoid the Looker Studio Quota Error
Nico Brooks
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
Mastering Data Blends: Looker Studio for Marketers
Nico Brooks
Blends are one of the most powerful features in Looker Studio, but they’re a little tricky to get your head around. Learn why and how to use blends.
Reporting on GA4 Landing Pages in Looker Studio
Nico Brooks
GA4 Landing page data is not available as a dimension in Looker Studio. We share a workaround and walk you through some advanced techniques.
