About Us
Two Octobers is a digital marketing agency that helps marketers demystify marketing analytics and drive better digital marketing performance.
The story behind Two Octobers
It was October 2008. Nico and Kris were working together as product leads at a startup that built local search software and digital advertising products for yellow pages. We mused: what if we started a digital marketing agency together? How could we directly help all the businesses trying to figure out how to get off the ground with internet marketing?
The next October, we decided to go for it. So that’s our name, from the two Octobers spent incubating the business idea.
Even though it was still early days of the internet, Nico had already developed a lot of digital marketing expertise. He began search advertising using Overture, and led the team that built the first search ad management tool, GoToast. He continued to develop and evangelize that product as it was acquired by Acquisitive and Microsoft, working with agencies across the US and Europe, and doing early academic research around the ways people search.
Kris had never worked in an agency before, but through roles in software project and product management, honed skills in understanding stakeholder needs and bridging gaps between technology, marketing, and humans.
Two Octobers was founded in 2010, and we’ve been helping businesses navigate the evolving landscape of digital advertising, SEO, and web tracking and analytics ever since.
Based in Denver, our team is a combo of on-site and remote
Started in 2010
Founded by Nico Brooks and Kris Skavish
Became a B Corp in 2020
Key services: marketing analytics, seo, and paid media
We serve small and medium-sized businesses with established marketing practices who want to improve their marketing analytics and digital marketing expertise and performance.
Are customers are in b2b (SaaS, real estate, industrial), higher education, health care, non-profit, and consumer goods.
What makes us special
Our values. We’ve always led with our hearts, prioritizing people in every decision. For both our team and our clients, we believe in transparency, continuous improvement, and using our business as a force for good. You’ll see that in our collaborative relationships with clients; our commitment to training and career growth (for our team, our apprentices, and in our free learning resources); and our pro bono work. Learn more in our impact report, part of our commitment to transparency as being a B Corp.
Our people. People are what you buy when you’re working with agency services. Here, we’re committed to treating people as full humans, reducing the rigamarole of modern work so people can do their best work, and helping curious people grow in their careers. We’re so committed to growing people, we created a digital marketing apprenticeship. We’re proud to see the impact more than 70 former employees are making around the world, in places like Google, REI, The Trade Desk, Fjalraven, Rover and more.
A focus on business impact. Marketing services only matter if they actually move the dial for your business goals. We customize services to fit businesses’ unique needs, focusing on what will actually move the dial.
A track record of interpreting technology for marketers. From the beginning of explaining search ads to figuring out tracking pixels today, understanding and leveraging marketing data and technology is core to how we help businesses succeed. And that’s one of the reasons we offer both agency services and one-on-one training across all of our expertise.
