compete, thrive, and grow
we'll find the way
We help purpose-driven companies & organizations
create a better world
by doing better digital marketing
You are looking for services, tools and expertise that will increase your marketing impact and make your budget go farther. Let us show you the way.
We are a team of experts, teachers and collaborators who take a human-centered approach to data-driven marketing and decision making. Our services combine best-in-class execution with coaching and training to help marketers achieve extraordinary results.
Welcome!
how?
We help marketers be great
We offer digital marketing workshops (they're free!), tools, and individual and small-group training so marketers everywhere can grow & thrive.
We do great marketing
We collaborate with clients to deliver digital marketing services that produce stellar business results.
We believe in business as a force for good
As a Certified B Corp™, we're committed to doing business differently.
We invite you to join us at these upcoming events, including Two Octobers free digital marketing workshops. We hope you’ll leave with more digital marketing knowledge to help you move mountains.
blog posts
Welcome to a hub of knowledge, inspiration, how to’s and time-saving tools.
How Web Tracking Works
We’re going to start with the mechanics of web tracking, which is important background and context for tracking and reporting on website visitor behavior in Google Analytics. Note that GA can also track mobile app behavior, but we are not going to discuss the specifics of that here. What Happens When You Open a Web
An introduction to Google Analytics
Terminology and Functionality in Google Analytics Goals Goals measure actions that visitors complete when they are on a website. There are no built-in goals. Goals need to be configured for each GA view. Goal conversions can be triggered by specific page views, events, pages per visit, or session durations. Goal conversion are available for display
Google Analytics: Audience
The Audience reporting section of GA is focused on reports that help you understand the characteristics of a website’s audience. Using Audience Reports To Do a Persona Analysis in GA We are going to walk through how to use GA to develop marketing personas, as a way to demonstrate some of the capabilities of audience
our work
From the time we met, I felt confident that Two Octobers was focused on achieving results. They asked more probing questions about specific metrics that I have not come across with other agencies. They clearly defined success metrics based on our goals and explain how they were calculating those metrics.
– Kari Kelley
