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Welcome to a hub of knowledge, inspiration, how to’s and time-saving tools.
We’re going to start with the mechanics of web tracking, which is important background and context for tracking and reporting on website visitor behavior in Google Analytics. Note that GA can also track mobile app behavior, but we are not going to discuss the specifics of that here. What Happens When You Open a Web
Terminology and Functionality in Google Analytics Goals Goals measure actions that visitors complete when they are on a website. There are no built-in goals. Goals need to be configured for each GA view. Goal conversions can be triggered by specific page views, events, pages per visit, or session durations. Goal conversion are available for display
The Audience reporting section of GA is focused on reports that help you understand the characteristics of a website’s audience. Using Audience Reports To Do a Persona Analysis in GA We are going to walk through how to use GA to develop marketing personas, as a way to demonstrate some of the capabilities of audience
From the time we met, I felt confident that Two Octobers was focused on achieving results. They asked more probing questions about specific metrics that I have not come across with other agencies. They clearly defined success metrics based on our goals and explain how they were calculating those metrics.
– Kari Kelley