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We are a team of experts, teachers and collaborators who take a human-centered approach to data-driven marketing and decision making. Our services combine best-in-class execution with coaching and training to help marketers achieve extraordinary results.
We invite you to join us at these upcoming events, including Two Octobers free digital marketing workshops. We hope you’ll leave with more digital marketing knowledge to help you move mountains.
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The View from Here Spotlight on Raquel Torres-Miramonte For Raquel Torres-Miramonte, a crime created an opportunity to become Two Octobers’ inaugural digital marketing apprentice. After the incident, Focus Points Colorado, among others stepped up to help Raquel. They worked to get her back on her feet, find employment, and get the necessary support. They introduced
We’re going to start with the mechanics of web tracking, which is important background and context for tracking and reporting on website visitor behavior in Google Analytics. Note that GA can also track mobile app behavior, but we are not going to discuss the specifics of that here. What Happens When You Open a Web
Terminology and Functionality in Google Analytics Goals Goals measure actions that visitors complete when they are on a website. There are no built-in goals. Goals need to be configured for each GA view. Goal conversions can be triggered by specific page views, events, pages per visit, or session durations. Goal conversion are available for display
From the time we met, I felt confident that Two Octobers was focused on achieving results. They asked more probing questions about specific metrics that I have not come across with other agencies. They clearly defined success metrics based on our goals and explain how they were calculating those metrics.
– Kari Kelley