compete, thrive, and grow

we'll find the way

We help purpose-driven companies & organizations

create a better world

by doing better digital marketing

You are looking for services, tools and expertise that will increase your marketing impact and make your budget go farther. Let us show you the way.

We are a team of experts, teachers and collaborators who take a human-centered approach to data-driven marketing and decision making. Our services combine best-in-class execution with coaching and training to help marketers achieve extraordinary results.

Welcome!

how?

We help marketers be great

We offer digital marketing workshops (they're free!), tools, and individual and small-group training so marketers everywhere can grow & thrive.

We do great marketing

We collaborate with clients to deliver digital marketing services that produce stellar business results.

We believe in business as a force for good

As a Certified B Corp™, we're committed to doing business differently.

We invite you to join us at these upcoming events, including Two Octobers free digital marketing workshops. We hope you’ll leave with more digital marketing knowledge to help you move mountains.

April 14, 2021
Out & About
SMX Create
Google Data Studio is incredibly powerful. But… it isn’t exactly intuitive. If you are ready to take your skills to the next level, join our co-founder Nico Brooks, for this live, interactive workshop at SMX Create. Register here.
April 28, 2021
Two Octobers Workshop
Online
Join Two Octobers’ cofounder Nico Brooks in a workshop that shows you how to find stories within data that can be a beacon of light for your business in 2021 as well as fundamentally change your perspective on data mining and presentation.
May 27, 2021
Two Octobers Workshop
Online
Content is a powerful tool for telling your organization’s story and meeting your audience in the stages of research and discovery.  This workshop teaches you how to use a data-driven approach to craft a content plan that will reap exponential online benefits.
June 16, 2021
Two Octobers Workshop
Online
Bias lurks in the corners of all our marketing campaigns. We look at how research, analytics, and marketing controls can be dialed in to drive marketing results while working against bias.
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blog posts

Welcome to a hub of knowledge, inspiration, how to’s and time-saving tools.

How Web Tracking Works

We’re going to start with the mechanics of web tracking, which is important background and context for tracking and reporting on website visitor behavior in Google Analytics. Note that GA can also track mobile app behavior, but we are not going to discuss the specifics of that here. What Happens When You Open a Web

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An introduction to Google Analytics

Terminology and Functionality in Google Analytics Goals Goals measure actions that visitors complete when they are on a website.  There are no built-in goals. Goals need to be configured for each GA view. Goal conversions can be triggered by specific page views, events, pages per visit, or session durations. Goal conversion are available for display

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Google Analytics: Audience

The Audience reporting section of GA is focused on reports that help you understand the characteristics of a website’s audience. Using Audience Reports To Do a Persona Analysis in GA We are going to walk through how to use GA to develop marketing personas, as a way to demonstrate some of the capabilities of audience

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our work

roshan, claire, and maggie smiling and sitting together

From the time we met, I felt confident that Two Octobers was focused on achieving results. They asked more probing questions about specific metrics that I have not come across with other agencies. They clearly defined success metrics based on our goals and explain how they were calculating those metrics.

– Kari Kelley

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