B2B Email Marketing That Drives SQLs
Jeff Rovner
June 22, 2026
B2B email marketing works best built around pipeline goals--not just open rates. Level up your email program with our tips.
Two Octobers Blog
Marketing Resources
All Analytics articles below. Or view our GA4 resources.
AI-Powered Prospect Research Generates Better Personas
Kris Skavish
February 5, 2026
Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
Rethinking Metrics: How to Demonstrate the Value of Digital Marketing in a Time of Change
Kris Skavish
September 5, 2025
Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.
Digital Marketing Updates: May 2023
Kris Skavish
April 30, 2024
Welcome to May! We highlight key digital marketing updates over the past month across analytics, SEO, and paid media.
Digital Marketing Updates: April 2024
Kris Skavish
April 1, 2024
Happy April! We review key digital marketing updates in the month of March, including renaming Conversions in GA4 and Google's anti-spam update.
Digital Marketing Updates: March 2024
Kris Skavish
March 5, 2024
We highlight spam in GA4, new carousel rich snippets in Google search results, and advertising product updates in Google, Meta, and Pinterest.
Digital Marketing Updates: February 2024
Kris Skavish
February 1, 2024
Two Octobers's team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.
Digital Marketing Industry Updates: January 2024
Kris Skavish
January 3, 2024
Digital marketing updates from the past month: GA4-based audience targeting Ads, teen social media preferences, "open" ranks better for local businesses.
Digital Marketing Industry Updates: November 2023
Kris Skavish
November 1, 2023
In this month's digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads' ad auction from the anti-trust trial.