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Category: Marketing Resources

Mozcon 2021: Google Search Console Data, unleashed

SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At MozCon Virtual 2021, Two Octobers’ Product Director Noah Learner spoke about how the GSC API can unlock game-changing insights into SEO. The API contains millions

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Regular expressions 101

In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this Sheet. Topics covered: Matching characters and sets of characters Using ORs to match multiple things Using escapes to match special characters Matching the beginning and

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How to Start Selling on Amazon

E-commerce is a volatile buyers’ market where sellers need to be on their toes. If you are not flexible enough to change your marketing strategy, it will be tough to navigate the waters. Which Selling Plan Should You Choose? With the Individual plan, you’ll pay $0.99 every time you sell an item. The Professional plan

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Lessons Learned building an Apps Script Add-on

How we build G-Suite Appscript Add-ons in a team environment. Table of Contents: Researching a team Workflow Twitter Research for the win The Skunkworks Framework Github Flow What is Github Flow? Google Apps Script Github Assistant Apps Script Error Handling User Testing is Key Commenting is a necessary part of developing an Add-on The Apps

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GMB Made Easier – A free tool to simplify your posts

It’s not surprising that with COVID-19, many location-based, brick-and-mortar businesses have had changing hours, closures, and somewhere in between. It’s been tough for customers too – not knowing if their favorite services are open and if so, are there new requirements for entering (masks, distance between customers, etc.)? For any business, multi-location or otherwise, it’s

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3 Ways to Improve Customer Acquisition Cost (CAC)

As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and marketing cost required to earn a customer. That’s CAC, or Customer Acquisition Cost.  The lower

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2020 Marketing: Carving Up the Budget Pie to Win

Yes, we know your budget pie is probably not the size you need and it has to work really hard to do its job. We hear you and offer up some tips to help: Foundations If the foundation of a house is not well built, the rest of the house will be weak. The foundational

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