Understand Your Target Audience With Google Search Results
Kris Skavish
Learn what your customers really want by studying Google search results. Search pages reveal what types of content engage users best.
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Marketing Resources articles
We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.
Top of 2024
Kris Skavish
Our top-read & viewed content in 2024 shows marketers working on mastering GA4. The learning curve may be steep, but our content helps you get there.
Digital Marketing Updates: January 2025
Kris Skavish
This month we cover an intriguing study on search behavior and a fascinating trove of Google documentation, as well as some new features for LinkedIn advertising.
Digital Marketing Updates: December 2024
Kris Skavish
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Digital Marketing Updates: November 2024
Kris Skavish
The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.
Digital Marketing Updates: October 2024
Kris Skavish
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.
