Traditional buyer personas often fall short for content marketing. They tell you demographics, but not the specific questions prospects ask as they move through the buying journey.
What’s in this Video
In this video, Kris Skavish, Co-CEO of Two Octobers, shares a new method for uncovering prospect needs and pain points using AI to synthesize research from multiple sources—RFPs, sales calls, Reddit discussions, search queries, and more.
You’ll learn how to:
- Reimagine buyer personas around prospect questions rather than demographics
- Expand your voice-of-prospect research beyond traditional interviews and surveys
- Use AI to organize unstructured data into actionable buyer insights
- Map questions to funnel stages and stakeholder roles
- Prioritize content topics that highlight your competitive differentiators
- Create strategic content that improves findability in AI tools
This approach is especially valuable for marketing teams with limited research budgets who need to create content that truly resonates with B2B buyers. Whether you’re a mid-level marketer, marketing director, or VP looking to improve your content strategy, this framework will help you build messaging that connects with the right buyers at the right time.
