5 Things AI-User Bot Data Can Tell You About Your AI Visibility
Kris Skavish
Ai-user bots are visiting your website right now. Learn how you can use this data to improve your brand’s AI visibility.
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SEO & AIO articles
Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources, or check out our SEO & content services and one-on-one digital marketing training.
How to Measure Your Brand’s AI Visibility: A Four-Lens Framework
Kris Skavish
How do you even track visibility in AI? You can buy an expensive tool, but even that isn’t the full story. Here’s four signals we watch.
Digital Marketing Updates: July 2026
Kris Skavish
What’s new in ChatGPT ads, Google Ads target CPA bidding, generative AI reporting in Search Console, and a new way to measure commodity content.
Digital Marketing Updates: June 2026
Kris Skavish
New this month: Google Marketing Live unveils AI-powered ad formats and shopping experiences, plus Google publishes its official guide to optimizing content for AI search and citations
Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI
Brett Woodward
Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.
Digital Marketing Updates: May 2026
Kris Skavish
New this month: Google and Meta neck-and-neck with ad revenue and you can now schedule GMB posts.