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New this month: Google Marketing Live unveils AI-powered ad formats and shopping experiences, plus Google publishes its official guide to optimizing content for AI search and citations
Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.
New this month: Google and Meta neck-and-neck with ad revenue and you can now schedule GMB posts.
Six diagnostic questions marketers can use to evaluate wether their content is well-positioned for AI answers.
ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.
Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.
