SEO articles

Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources, or check out our SEO & content services and one-on-one digital marketing training.

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What You Need To Know About SERPs and Interaction

Search engine results pages (SERPs) have changed significantly over the years, and there are lots of new features. Now you have knowledge graphs and carousels. You have answer boxes and local listings in the right rail. Do you know how users behave when rich snippets appear for branded terms and when they do not? We

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Improve UX by Quantifying Your Intuition

As an SEO consultant, I often find myself discussing user experience (UX) with my clients. This is in part because UX factors influence search engine ranking, but mostly because we measure our success in terms of engaged visitors and conversions, as opposed to ranking and clicks. As I discuss UX with a client, I often

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SERP Optimization: Myth of the 10 Blue Links

Use SERP Features To Rank in Google 97% of Google SERPs (search engine results pages) include rich results like local pack, shopping, in-app-search, knowledge panel, answer box, etc. Businesses need to take note, along with the web developers, content creators, marketers, and SEO specialists they rely on to represent their brand and business online. We

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An SEO’s Guide to Executing a Successful Website Redesign

The Initial Redesign Ask “We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream during a redesign project because they didn’t realize just how much work was involved. Worse yet are the times a distraught client comes to me

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Six Must-have Citations in 2016

Extra, extra! Emily Bacher just published an updated version of this post for 2020. While much of the information in this post is still relevant, we encourage you to check out the updated version for the latest and greatest local citation information. A number of years ago we posted a list of Top 10 Free

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