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We're marketers and technologists who configure GA4 to unlock insights that help you do your job better.
Let's Get StartedGA4 Consulting Services
As digital marketers and data nerds ourselves, we understand what data is critical for optimizing modern marketing campaigns and outcomes. That’s why we’re laser-focused on Google Analytics work that drives your marketing success and business returns. We’ve managed over 1,000 GA properties since 2010, and we’d love to help with yours.
GA4 Audits & Setup
Review and customize GA4 so you can depend on it. Our audit evaluates your GA4 property and Google Tag Manager setup across 50 separate assessments, surfacing data integrity issues and opportunities to improve best practices. We fix most of the problems we find directly and hand you a prioritized list for the rest. GA4 property and Google Tag Manager configurationConversion tracking and cookie-consent implementationThird-party integrations and server-side taggingWe also offer a comprehensive measurement strategy and plan, which tells you where your analytics infrastructure stands today, how it needs to evolve to match your marketing and business goals, and who owns what to get there. Paired with the audit, you’ll get a complete view of where you are and where you need to be.
GA4 Dashboards & Reporting
Stop hand-pulling numbers from half a dozen tools. We build marketing dashboards that surface the metrics the business actually needs, with collection and updates fully automated. When your data lives across multiple platforms, we build or use pipelining solutions so it's combined and represented correctly before it reaches the dashboard.- Automated data collection and refresh
- Custom dashboards built around your KPIs
- Data pipelining across multiple sources
- Built in Data Studio and Power BI
GA4 Integrations
GA4 is only as useful as the systems it's connected to. We integrate it with the rest of your marketing infrastructure, sending better data to ad platforms, pulling lead status from your CRM, and making sure privacy choices from your cookie-consent platform are honored across every tracking system.- Ad platform integrations (Google, LinkedIn, Meta, etc.)
- CRM integration for lead and pipeline data (HubSpot, Salesforce, etc.)
- Cookie-consent configuration across tracking systems
AI Activation & Data Infrastructure
Dashboards are great for keeping an eye on things and reporting to stakeholders, but you want to be able to ask questions of your data and do ad-hoc analysis using AI tools and platforms. Wherever you are at in your AI journey, we can get you to the next level.- Data pipelining & warehouse design
- Data governance
- Semantic modeling & context layers
- Design-and-build solutions or subject-matter expertise
GA4 Monitoring
Analytics breaks quietly. Bots spike your traffic and skew the data; a site update ships and conversion tracking stops firing without anyone noticing. Our Managed Analytics service keeps GA4 accurate and functional over time. We monitor continuously for anomalies, fix issues as they come up, and add new tracking as you launch pages and ad platforms.- Continuous anomaly monitoring
- Bot traffic filtering and data cleanup
- Fast fixes when tracking breaks
- New tracking added as you grow
- Monthly analytics insights
GA4 Training
Generic GA4 courses teach generic skills. Our one-on-one or small-group training is customized to your goals, led by senior analytics practitioners working inside your own systems and data. Most engagements are a hybrid of consulting and training: we teach while we do, solving real problems as we go so the skills stick.- Curriculum built around your goals and data
- One-on-one or small-group format
- Led by senior marketing analytics practitioners
- Hands-on work inside your own systems
Trusted By
The team at an industrial real estate firm needed accurate usage tracking for two new applications for their lease holders. Two Octobers designed a tracking architecture and worked with the development team to implement it.
“I couldn’t be more impressed with Two Octobers’ ability to unravel problems with GA4. They set up detailed metrics that allowed us to measure marketing performance accurately. We now have the confidence to move our business forward with a strategy backed by quality insights.”
– Gretchen Lowery, Link Logistics
We’re certified GA4 experts
Since 2010, we've managed over 1,000 GA properties
Claire Viland, Marketing Data Analyst
Meijia Altman, Marketing Data Analyst
Analytics for All
Two Octobers is based in Denver, Colorado serving customers across the United States.
For B2B Small Business
Get numbers you can trust, whenever you need them: we act as your fractional data team. We make sure ad spend isn't leaking through poor tracking or incomplete CRM integration, and that as your marketing program grows—new ad platforms, a site redesign, added channels—your analytics grows with it, so you're never missing the data you need to make the next decision.
For Enterprise
Validate your analytics infrastructure against best practices with an experienced third-party view, including privacy-compliant tracking across every system you run. We help enterprise teams close the gap between where their data stands today and where it needs to be, including repeatable, accurate, and timely reporting practices; a roadmap toward owning your data in-house; and decision support based on hard-earned experience helping a variety of organizations grow in-house knowledge, solve attribution, reporting, data governance, and a host of other common analytics challenges.
For Universities
Bring technical analytics expertise to a marketing team that's juggling a lot. We make sure the numbers you report on are accurate and ready when you need them, that ad spend isn't lost to broken tracking or systems that don't talk to each other, and that your analytics keeps up as your program grows.
For Agencies
Extend your team with senior GA4 and GTM expertise on demand, or extra bandwidth when work spikes beyond what your team can absorb. We work directly inside your stack: dataLayer design, custom event and conversion configuration, BigQuery data modeling, implementation QA, white-labeled reporting systems, and ongoing monitoring of tracking that reflects well on your agency in front of clients.
Pricing
Consulting Projects
Pricing dependent on scope. GA4 audits and setups start at $1,600
Ongoing Support
Managed Analytics
Starts at $500/mo
Ongoing Support
Analytics Training
Starts at $1,500/mo
Ongoing Support
Retainer Services
$2,000–$5,000/mo
We'll Get You There
How It Works
Step 1: Discovery
Understand the project needs, goals, and how they tie to marketing results. Create a measurement plan, if desired.
Step 2: Assessment
Review the current GA4 and GTM properties, the website being tracked, cookie consent settings, and additional systems to integrate with. Identify areas for improvement and troubleshoot problems.
Step 3: Implementation
Add tagging, working with development teams as necessary. Test end-to-end tracking.
Step 4: Delivery
Communicate changes with stakeholders, document if requested.
More Google Analytics Resources
Hear from our team with the latest news and how-tos in marketing analytics.
The latest Google Analytics & Marketing Analytics news
Analytics Roundup – November 2026
How web analytics & CRM people talk to each other; analytics leaders' thoughts on Claude dashboards; plus more great analytics articles.
Our most popular GA4 Basics How-To articles
Plain-language guides to how GA4 works and how to use it.
GA4 and AI traffic
How to see and measure visits from AI assistants in GA4.
Dealing with bots in GA4
Spot bot traffic and keep it out of your reports.
FAQs
What is a GA4 expert?
GA4 experts are certified by Google in Google Analytics and may have additional credentials, such as a Google Data Analytics Professional certification. Equally important, they have considerable experience working in real-business situations implementing tracking, troubleshooting problems, integrating data connections between systems, and telling stories from website tracking data. They understand how to connect marketing data with what marketing needs to optimize their channels to business results.
When should we hire a GA4 expert?
Firms hire a GA4 consultant when accurate website tracking matters to the business and internal teams don't have the time or technical depth to maintain it—resolving metrics discrepancies, tracking complex interactions, and planning for what marketing needs to measure next. Clients choose Two Octobers specifically because we pair that technical depth with senior practitioners on every engagement (no handoff to junior staff) and we build your team's ability to interpret and act on the data, not just hand you clean numbers and leave.
Is it better to hire a Google Analytics agency or a freelancer?
Hire a Google Analytics agency if- your implementation is technically complex in a way that’s beyond the capabilities of a single individual, or
- you need frequent support with ongoing governance, or
- you only want to pay senior fees when senior expertise is required, or
- you want resources that you can count on being around the next time you need something, or
- you want to consolidate your analytics support with other digital marketing work to reduce handoff friction.
How can I evaluate the expertise of a GA4 consultant?
Start with certifications, then look for proof of experience in real business situations. Google Analytics certifications show a consultant has passed a test, but not how they handle messy implementations or conflicting data. The most reliable check is technical questions: ask them and listen for specific, practical answers. If no one on your team can vet candidates, describe your needs to an AI assistant like Claude or ChatGPT and ask for questions and a rubric to score the answers. Also look for experience with organizations like yours. The vertical doesn't need to match, but the consultant should have served businesses with similar needs and, ideally, can provide a reference.
Ready to Grow?
We’ll help you get clarity on what’s working, what’s not, and where to grow from here.
Let's talk GA4