Two Octobers Blog

Marketing Strategy

All Analytics articles below. Or view our GA4 resources.

Jeff Rovner June 22, 2026

B2B email marketing works best built around pipeline goals--not just open rates. Level up your email program with our tips.

Kris Skavish February 5, 2026

Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.

Kris Skavish September 5, 2025

Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.

Two Octobers Team December 18, 2019