In the last month of 2020, I am grateful for all the ways that our personal and professional communities have supported us through the challenges of the year. For example, the women entrepreneurs I was used to seeing physically have easily shifted to connecting virtually, and new relationships opened up, especially through the B Corp
Where e-commerce managers should focus their marketing efforts It’s true, it’s hard to predict what Q4 will bring for ecommerce retailers. Here’s what’s working in your favor: Holiday shopping is already starting, months earlier than previous years; More consumers than ever expect to purchase online this season; Marketplace disruptions have led 15-20% of consumers to
The disruption and upheaval in doing business this year has been profound, largely due to the coronavirus. But, disruption doesn’t always have to be a bad thing: it also brings about new ideas, revitalization, new ways to connect with others and to learn. Enter the Two Octobers apprenticeship program. As a purpose-driven organization, proud B
As companies started expressing public support for the Black Lives Matter movement and protests against police violence, I felt conflicted. While I and many of our team support these things, who are we to make a public statement? More specifically, what good is a public statement from any company in the face of big societal
It’s not surprising that with COVID-19, many location-based, brick-and-mortar businesses have had changing hours, closures, and somewhere in between. It’s been tough for customers too – not knowing if their favorite services are open and if so, are there new requirements for entering (masks, distance between customers, etc.)? For any business, multi-location or otherwise, it’s
Last month, Two Octobers made a big and little change. After 10 1/2 years of being a 50/50 partnership, co-founder Nico Brooks and I decided to tip the scales towards female ownership, and I became the majority owner. Is this a symbolic change? Is it a meaningful change? Yes, it’s both. First, the fact that
I promise you there is a gem hiding inside your Google Analytics that will have a real impact on your business. It might be a piece of data whose impact can be felt beyond the website and into the core of your business. It may be something that could drive more visitors to purchase, uncover
One of the most underutilized tools on a Google My Business (GMB) page is the Q&A section. For all the time marketers put into choosing the right GMB category and crafting the perfect, not-too-keyword-heavy description, the Q&A gets left behind. All too often users browsing local business listings on Google see this: When they could
You launched your new website, and you celebrated! (As you should! That was a lot of work.) But you’re not done. Your website can get better. You want more leads and sales. And of course, your boss wants marketing driving growth. The key to getting more leads from your website is to always be improving
The world gathers data at an alarming rate – 2.5 quintillion bytes of data every day. We’ve become extremely proficient at collecting data – be it from enterprise systems, documents, social media, or email and collaboration services. Our challenge as marketers is how to use that data well.
