Six diagnostic questions marketers can use to evaluate wether their content is well-positioned for AI answers.

Kris Skavish April 2, 2026

ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.

Kris Skavish April 1, 2026

Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.

Kris Skavish March 2, 2026

Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.

Kris Skavish February 5, 2026

What’s new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.

Kris Skavish February 3, 2026

How we used peer-to-peer meetings to improve relationships, build trust, and transform our workplace culture.

Kris Skavish January 8, 2026

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Author: Kris Skavish