blog

Author: Kris Skavish

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Community Matters: What 2020 Has Taught Me

In the last month of 2020, I am grateful for all the ways that our personal and professional communities have supported us through the challenges of the year. For example, the women entrepreneurs I was used to seeing physically have easily shifted to connecting virtually, and new relationships opened up, especially through the B Corp

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5 Tips for Growing Revenue During an Uncertain Q4

Where e-commerce managers should focus their marketing efforts It’s true, it’s hard to predict what Q4 will bring for ecommerce retailers.  Here’s what’s working in your favor: Holiday shopping is already starting, months earlier than previous years; More consumers than ever expect to purchase online this season;  Marketplace disruptions have led 15-20% of consumers to

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Announcing the Digital Marketing Apprenticeship

The disruption and upheaval in doing business this year has been profound, largely due to the coronavirus. But, disruption doesn’t always have to be a bad thing: it also brings about new ideas, revitalization, new ways to connect with others and to learn. Enter the Two Octobers apprenticeship program. As a purpose-driven organization, proud B

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Marketing, Racism, and Two Octobers

As companies started expressing public support for the Black Lives Matter movement and protests against police violence, I felt conflicted. While I and many of our team support these things, who are we to make a public statement? More specifically, what good is a public statement from any company in the face of big societal

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GMB Made Easier – A free tool to simplify your posts

It’s not surprising that with COVID-19, many location-based, brick-and-mortar businesses have had changing hours, closures, and somewhere in between. It’s been tough for customers too – not knowing if their favorite services are open and if so, are there new requirements for entering (masks, distance between customers, etc.)? For any business, multi-location or otherwise, it’s

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Two Octobers Becomes Majority-Woman-Owned

Last month, Two Octobers made a big and little change. After 10 1/2 years of being a 50/50 partnership, co-founder Nico Brooks and I decided to tip the scales towards female ownership, and I became the majority owner. Is this a symbolic change? Is it a meaningful change? Yes, it’s both. First, the fact that

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The $10,000 Gem Hiding in Your Google Analytics

I promise you there is a gem hiding inside your Google Analytics that will have a real impact on your business. It might be a piece of data whose impact can be felt beyond the website and into the core of your business. It may be something that could drive more visitors to purchase, uncover

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How to Attract & Qualify Customers with Google My Business Q&A

One of the most underutilized tools on a Google My Business (GMB) page is the Q&A section. For all the time marketers put into choosing the right GMB category and crafting the perfect, not-too-keyword-heavy description, the Q&A gets left behind. All too often users browsing local business listings on Google see this: When they could

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Data, Data Everywhere–But How to Stop and Think?

The world gathers data at an alarming rate – 2.5 quintillion bytes of data every day. We’ve become extremely proficient at collecting data – be it from enterprise systems, documents, social media, or email and collaboration services. Our challenge as marketers is how to use that data well.

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