Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.
New: ChatGPT using Google’s index, LinkedIn and TikTok platform updates.
Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.
This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What’s Happening on GBPs.
New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.
